User-Centered Data Utilization Technology

In the future, data such as where people go, what they do, or what they watch will be collected in the hands of users and then utilized in various scenarios in daily life. Broadcasting services can also be further tailored to individuals by connecting with user data. Content and user data will expand and deepen the human network, which in turn will help people create more memories.

Research Introduction

Research on technology to utilize personal data with the aim of public service media that can reach every individual

Content information will be delivered in a suitable format according to various environments by tapping into personal data stores to realize user-centered data utilization.



Researcher Interview

We are researching a mechanism that connects various personal data with a wide variety of services without placing a burden on the viewer.

Yamakami Yuki, Sekine Daisuke, Internet Service Systems Research Division,
NHK Science & Technology Research Laboratories

Introduction of Personal Data Management/Utilization Technology using the User-Centric Model

Current Research and Development

1. Acquisition/storing of viewing data
Mechanism that stores viewing data of broadcasting and online videos under the management of users.
Broadcasting program viewing data acquisition utilizing coordination techniques of personal smartphones and TVs.
Acquisition of viewing data of online videos using standard web technology.

2. Personal data structuring and interface for external provision
Linked data structure design and interface specifications to enable the use of viewing data from broadcasting and online videos in a wide variety of services.

3. Context inference technology
User context inference method to select a suitable timing/device for information provision.

4. Use cases for personal data utilization (Broadcaster/Third party)
Prototype service example using viewing data and other personal data.