Web-based Broadcasting Platform | NHK Science & Technology Research Laboratories

Even in an era when our society has become more connected and ‘smarter,’ filling information gaps, connecting society and people, and protecting lives and livelihoods will remain an important responsibility of the media. We are aiming for the establishment of fundamental technology that realizes a human-centered media, one that delivers information to all people regardless of the characteristics of individuals or the environment.

As lifestyles and our sense of values become more diversified, the preferred method of receiving information will differ depending on the situation. Therefore, we will create media that not only realizes services optimized to the individual, but also media that provides opportunities to empathize with society and elicit new discoveries while protecting the privacy and rights of viewers.

Even in an information-flooded society, we value empathy, new discoveries, and the expansion of interests realized by content. For this purpose, we provide content so that users can easily access the information they need.

With each passing day, the devices we use are being made smarter and smarter, bringing them into contact with more information in any environment. The goal of our initiative is to establish technology that allows people to access necessary information without having to think about differences in transmission paths and devices.

As diverse technologies and services become connected on the Web, media technologies are also evolving. We are advancing the development of technologies that organically connect the three elements of “people,” “content,” and “environment.”