Reality Imaging

Versatile Video Coding (VVC):
The Next-Generation Video Coding Standard

Video coding technologies for advanced digital terrestrial television broadcasting


To achieve advanced digital terrestrial television broadcasting, we are conducting research on video coding technologies with capabilities beyond the HEVC*1 video coding standard used in the 4K/8K satellite broadcasting. Here, we present new coding tools introduced in VVC*2, the next-generation video coding standard currently being developed by international standardization organizations in which NHK is participating, and demonstrate a visual quality comparison between VVC and HEVC.

VVC use in broadcasting service


VVC, the next-generation video coding standard

The international organizations for standardization, MPEG and ITU-T, are jointly developing VVC as a video coding standard targeting the next generation of broadcasting and video distribution services. The goal is to set the standard by July 2020, with the aim of improving coding efficiency by 30-50% compared to HEVC.

Features and performance of VVC

In the current standardization activity, we have confirmed around 30% better efficiency than HEVC through refining the basic building blocks used in HEVC, such as flexible block partitioning with rectangular shape, a variety of prediction, and multiple transformation technologies. Here, we display the difference between HEVC and VVC visual quality for a same bit rate.


  1. ISO/IEC 23008-2|ITU-T H.265 High Efficiency Video Coding
  2. ISO/IEC 23090-3|ITU-T H.FVC Versatile Video Coding


Visual quality comparison of VVC and HEVC at same bit rate