Keynote Speeches, Reserch Presentations, and Symposia

5/26 (Fri) Symposia at NHK STRL Auditorium


10:30 am ~ 12:00

Expanding Potential for Public Broadcasting with Artifi cial Intelligence

Moderator :
Shoei SATO (Senior Research Engineer, Human Interface Research Division, STRL, NHK)
Panelists :
Kentaro TORISAWA (Director General, Data-driven Intelligent System Research Center, National Institute of Information and Communications Technology (NICT))
Jin UMEDA (Principal, Life Log Lab., M DATA Co., Ltd.)
Nanako ISHIDO (President, CANVAS/Associate Professor, Keio University Graduate School of Media Design)
Akihiko NAKAI (Program Production Department, NHK)

In recent years, interest has been growing in the application of artificial intelligence (AI) technologies. The evolution of such technologies allows for the use of big data, which was hitherto impossible, as well as the production of content of new value able to provide, for example, detailed information in a speedier and more accurate manner. This use of AI should considerably expand the opportunities for public broadcasts that aspire to provide a reliable social infrastructure of information.

The panelists in this session include a researcher of technologies aiming to acquire knowledge from large-scale data, a businessperson pursuing the commercial potential of AI technology, and a recipient of universal services. A program producer at the public broadcaster, NHK, will also take part in the discussions. Expectations for public broadcasting in the AI era will be discussed, drawing on the latest trends in AI, such as how it can help viewers and program production, and in the so-called IA, which stands for intelligence augmentation or intelligence amplifi cation.


1:00 pm ~ 2:30 pm

Redesigning Television Service for Viewers in the Internet Age

Moderator :
Toshio KURAMATA (Senior Manager, Digital Content Center, NHK)
Panelists :
Masataka YOSHIKAWA (General Manager, Institute of Media Environment, Hakuhodo DY Media Partners Inc.)
Kiyoyasu ANDO (President, HAROiD Inc.)
Hisaya SUGA (Chief Executive Offi cer, PRESENTCAST Inc.)
Toshio NAKAGAWA (Head of Internet Service Systems Research Division, STRL, NHK)

The use of the Internet in all kinds of situations in life has considerably increased the opportunities for people to come into contact with information and content by an increasing range of methods and means. It is essential to discuss once more what kind of television services broadcasters should provide in the increasingly changing environment that the media fi nds itself.

The panelists in this session include an expert engaged in research and analysis relating to people’s media usage, and two leading executives from online service providers involved with the broadcasting industry. There will be discussion on the type of relationship that should exist between broadcasting and the Internet from the service and technical perspectives, in light of recent trends among media users, and on the knowledge gained from various initiatives involving tie-ups between broadcasting and the Internet. There will also be discussion on the future applicability of technologies that are being pursued by NHK STRL and on the type of technologies and common frameworks sought in the future.


3:00 pm ~ 4:30 pm

Delving into What Makes Full-Featured 8K Super Hi-Vision so Special

Moderator :
Yukihiro NISHIDA (Executive Research Engineer, Advanced Television Systems Research Division, STRL, NHK)
Panelists :
Yutaka IMAI (Chief Researcher, Service Development, SKY Perfect JSAT Corporation)
Andy Quested (Standards Lead, BBC)
Atsushi OCHIAI (Senior Manager, Media Planning Bureau, NHK)

Satellite test broadcasting of Super Hi-Vision, showcasing ultrahigh-definition 4K and 8K images with three-dimensional 22.2 multichannel sound, began in Japan in 2016. This pioneering trial is due to become a regular service in 2018 with full-scale dissemination targeted for The Tokyo Olympic and Paralympic Games in 2020. STRL are actively engaged in research and development to continually improve the quality of the service with the aim of achieving the full potential 8K Super Hi-Vision can offer, known as “Full-featured 8K”.

Full-featured 8K provides ultrahigh-defi nition images with a high sense of being there and a sense of realness, fully exploiting the extended features of Wide Color Gamut (WCG), High Dynamic Range (HDR) and High Frame Rate (HFR). These features will give producers the potential to engage and heighten the audience’s experience of their programs. This session includes international and Japanese broadcasters who will discuss the appeal and their expectations of Full-featured 8K for program production.


Please enter the exhibition booth number.

1 2 3
4 5 6
7 8 9
Del 0 Enter