Episode #44New Subcultures of Kawaii

Currently, a fashion that has been inspired by subculture is getting high attention in Harajuku, home of the new trends. Although a few years ago, subcultures such as anime, manga, and games were considered to be enjoyed only by the “OTAKU” and not by fashionistas, but there is a phenomenon that is changing this norm.
So, this episode’s theme is “New Subcultures of Kawaii”! Here, we’ll show you fashion brands and creators that are hot right now. MC’s Misha and Melody visit the famous brand that is the pioneer of the so-called “Character Styling Fashion” which mixes anime and fashion together, and show us the latest trend. Also, you’ll get to exclusively observe the brand’s next collaboration artwork with a popular illustrator, Hiroyuki Takahashi.
And catch a glimpse of wearable robot clothes inspired by the actual robots, “Robotics” fashion, and a new type of shop that just opened in Harajuku with the concept of “FASHION×OTAKU×CREATION.”
January 30, Sat. 4:10/11:10/16:10/22:10
January 30, Sat. 13:10/20:10
January 31, Sun. 1:10/7:10
Shooting Locations
  • Comic Market

    Comic Market The world’s biggest independent production on manga that is held twice a year at Tokyo International Exhibition Center, and had more than 500,000 people visiting in 3 days. Started in 1975, there is more than 40 years of history. In 2016, they will celebrate its 90th anniversary.

  • galaxxxy

    galaxxxy Character fashion’s pioneer-like brand that keeps on creating unique items since 2008. They have done many collaborations with anime and manga characters. Address: 2-23-10 Dougenzaka, Shibuya-Ku,Tokyo 150-0043
    Phone: +81-3-3461-2033

  • PARK

    PARK Harajuku’s fashion shop with the theme of “FASHION×OTAKU×CREATION.” They hope to be the platform for the creators and along with their original items there are many creators’ items. Address: 2F, Jingumae 115 bldg. 1-15-2 Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-5413-0166

  • DMM.make AKIBA

    DMM.make AKIBA Facility that Kyun_kun used for making her robots. It opened in 2014 at Akihabara and installed expensive machines that cannot be bought individually such as 3D printers and laser cutters. They are being used for creating and experienting by freelance creators, smaller businesses and individuals. Address: 10F, Fuji soft Akihabara bldg. 3 Kanda Neribeicho, Chiyoda-ku, Tokyo 101-0022


    SANTONIBUNNOICHI HARAJUKU Vintage shop in Harajuku where mico, who appeared in Tokyo Photo Book, works as the owner. Interior of the shop is inspired by kids’ rooms. Address: 3F, yellow house. 4-26-28 Jingumae, Shibuya-ku, Tokyo 150-0001

Kawaii Tutorial
  • Loose fluffy’ braids with a twist

    Loose fluffy, braids with a twist tutorial
    Kazuya Mizoguchi
    Hair stylist, Kazuya Mizoguchi has been featured on magazines, and is getting attention since many people say his original hair stylings are cute. This time, he shows us how to create loose and girly hairstyling tips!

Kawaii Around The World
  • Kawaii fan from Puerto Rico tries the Neo Street style Makeover We got a video message from Laura who spends her Kawaii life in Puerto Rico. With her friends, she tries Neo-Street Style Makeover that is colorful and stands out.


Mitsu Ando

Mitsu Ando Designer of the fashion brand “galaxxxy,” where Melody and Misha visited. Also designs pop apparels collaborating with popular anime characters.

Go Kawashima

Go Kawashima Manager of the fashion brand “galaxxxy.” He works on many popular items such as colloborated items with the popular illustrator, Hiroyuki Takahashi.

Yohei Harada

Yohei Harada Marketing analyst who explained “Light Otaku” in Kawaiipedia. Specializes mainly on the studies of Japanese young people’s tendency of lifestyle and consumption.

Hiroyuki Takahashi

Hiroyuki Takahashi Illustrator and Art director who makes collaboration items with “galaxxxy.” He is good at making colorful character visuals by mixing Japanese taste and cyber, and works with many forms of art works. Currently he posts a web comic titled “HYPERSONIC music club” on Crunchyroll, an American Anime website.

Junichi Hidaka

Junichi Hidaka Manager of “PARK,” a shop in Harajuku with the theme of “FASHION×OTAKU×CREATION.” With the perspective of Otaku, he searches for unique creators.

Mugi Tanaka

Mugi Tanaka Illustrator who was founded by “PARK,” a shop in Harajuku. She was recruited at the comic market and created the character that is used for the original clothes for “PARK.”


Yujiyuji Fashion designer who was founded by “PARK” a shop in Harajuku. He creates unique clothes and uses Japanese robot anime and games as his source of design.


Kyun_kun Robotics Fashion Creator that the owner of “PARK,” a shop in Harajuku, is setting his eyes on her talent. She is currently studying mechanical engineering at the university and works on robots that can be worn as fashion, “METCALF.”


Achinami Fashion model. This time she wore Kyun_kun’s “METCALF.”

Tokyo Photo Book
  • Momo

    Momo University student. She likes her long black hair. She is a regular for the magazine’s snap photos and snap sites, and always takes in account in creating styles that bring out the material of the clothes.

  • mico

    mico Shop owner. Owner of the Harajuku vintage shop and she likes the style that mixes white socks and skirt together.

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