Episode #35Kawaii Leaders Tokyo Extravaganza!

To kick off our program’s fourth year, we report 3 Kawaii Leaders’ experiences in Tokyo! These Kawaii Leaders won out from 300 participants. They got the chance to collaborate with popular magazines, popular bloggers and fashion designers to complete their missions to create new “kawaii.” Although it seems that kawaii culture is full of fun, the girls actually experienced their ups and downs behind the scenes. Don’t miss it! There’s also an announcement for the next new Kawaii Leaders contest! [UTC]
April 25, Sat. 4:10/11:10/16:10/22:10
April 25, Sat. 13:10/20:10
April 26, Sun. 1:10/7:10
Shooting Locations
  • Angelic Pretty TOKYO

    Angelic Pretty TOKYO This is a popular Lolita fashion shop in Japan. This is Mila's favorite brand and she came here while she was in Japan. Address: B1.5F, Laforet Harajuku 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-3478-0860

  • Q-pot CAFE.

    Q-pot CAFE. This is a very popular café, designed by an accessory brand famously known for its sweets motifs. Mila visited here this time. You can enjoy your Kawaii sweets in the fairy tale-like environment. Address: 3-10-2 Kita-Aoyama Minato-ku, Tokyo 107-0061
    Phone: +81-3-6427-2626


    TOKYO SKYTREE This is the highest radio tower in Japan where Tricia visited during her stay in Japan. It is one of the must-visit famous landmarks. Address: 1-1-2 Oshiage Sumida-ku, Tokyo 131-0045
    Phone: +81-3-5302-3470


    SPIRAL It is a hidden-like toy store that Tricia visited, as a recommendation from Ayumi Seto. They mainly carry vintage toys that were purchased in America. Address: A-1, Nagata Bldg. 3-27-17 Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-3479-1262


    PUNK CAKE It is the vintage shop where Tricia visited as a recommendation from Ayumi Seto. There are many unique items chosen out by the owner. Tricia will try a makeover in this shop. Address: 1F 4-28-9 Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-6804-2215

  • Hayatochiri

    Hayatochiri It is a shop of Goto in Koenji, who helped out Katy as a mission advisor. Their wide selection of edgy items make them as one of the largest shops in Tokyo. Address: 3-4-11 Kouenjikita, Suginami-ku, Tokyo 166-0002
    Phone: +81-3-5327-5330

  • okadaya SHINJUKU

    okadaya SHINJUKU This is a shop specialized in handcrafts, where Katy got materials for clothes making. It is the biggest handcraft shop in Tokyo. Address: 3-23-17 Shinjuku, Shinjuku-ku, Tokyo 160-0022
    Phone: +81-3-3352-5411


    DIGI TEC CO., LTD. This is the LED specialized store in Akihabara, where Katy bought her LED lights. Address: 1-10-11 Sotokanda, Chiyoda-ku, Tokyo 101-0021
    Phone: +81-3-6206-8952


Mila / Kawaii Leader

Mila / Kawaii Leader Mila is a French Kawaii Leader who is head over heels for Lolita fashion. She often holds Lolita events and leads the European Lolitas both in name and in reality. This time, she will try to make a magazine content for the mega popular fashion magazine, “KERA.”

Tricia / Kawaii Leader

Tricia / Kawaii Leader She is a very popular Filipina fashion blogger. She will use her own favorite camera to create an introductory article about the latest Kawaii spots in Tokyo.

Ayumi Seto

Ayumi Seto She is a Harajuku fashion icon who guided Tricia. She is a popular model mainly for the magazine, “zipper.” With her brilliant fashion talents, she started her own brand in 2014, where she is also a designer there.

Katy / Kawaii Leader

Katy / Kawaii Leader This is the girl that our show met in Myanmar, and she is a girl that loves Japanese fashion. Her hobby is DIY and her works all have amazing creativity. She will take on the mission to learn clothes making in Tokyo from professionals, and try to create new items!

Yoshimitsu Goto

Yoshimitsu Goto He is the owner of the select shop “Hayatochiri,” where Katy visited. He discovers many young talented designers in Japan, and make them worldly known by selling their works in his shop.

Brandon Reierson

Brandon Reierson He is an American fashion designer whom Katy had met. He has his own brand, “Lactose Intoler-Art” and is good at making his illustrations into his unique works. The items that he worked on are sold online and in Goto’s shop,“Hayatochiri” in Koenji.

Miku Ishioka

Miku Ishioka She is a fashion designer whom Katy had met. She runs the dark and elegant style brand “algorithm.” She is a hard worker that many fashion icons admit her as a prominent designer. Her items can be bought online and in shops such as “Hayatochiri,” Goto’s shop in Koenji, as well as Vintage shop in Harajuku, “Harajuku Dog.”

Tokyo Photo Book
  • momotaro

    momotaro Dancer/Model. She prefers Rock-style boys fashion. She incorporates asymmetry in her signature look.

  • Manami

    Manami She is a designer of a Harajuku-style shop. Although she enjoys the boys-like fashion now, her styling rule is that she never forgets to incorporate femininity.

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