Episode #03Tips and Challenges to succeed in JAPAN

This time, we feature “Tips to become successful with Kawaii.”
We welcome two famous kawaii leaders, a gyaru blogger Cheesie from Malaysia and a lolita model Rin Rin from USA, to our studio.
They tell you their successful stories in JAPAN.
In addition, we introduce the latest hairstyle and fashion trends!
You can find what’s cool in mid-summer Tokyo!
June 29, Fri. 23:10
June 30, Sat. 3:10/ 7:10/ 11:10/ 15:10/ 19:10
June 30, Sat. 8:10/12:10/16:10/20:10/
July 1, Sun. 0:10/4:10
Shooting Locations
  • BOY

    BOY The second hand clothes shop in Shibuya, introduced in Tokyo Photobook, owned by Naoto Okutomi. Address: 1-17 Maruyama-cho, Shibuya, Tokyo
    Phone: +81-3-5728-4410

Tokyo Kawaii Trend
  • We feature the hair style and the fashion of “cat-ear” which is a trend in Tokyo now.

Kawaii Tutorial
  • Erichosu

    Erichosu Introducing Erichosu’s special technique for putting on fake eyelashes.

  • Masuda Sebastian

    Masuda Sebastian Masuda Sebastian is a top figure in Harajuku kawaii culture. He even does art direction for the likes of Kyary Pamyu Pamyu and Kawaii International. This time, he featured Rune Naito, who was a Japanese illustrator led kawaii culture in 1950–1970. You can see the origin of “Kawaii” in Rune’s works.

Kawaii Around The World
  • Hidox Rose Addict

    Hidox Rose Addict The masters of boy’s lolita, Hidox Rose Addict, sent us a video letter from South America. They are talented designers and won the special prize in DIY fashion contest we held in previous show. They introuced us their own works they sold on internet.



Cheesie A Gyaru blogger from Malaysia. She won Nuffnang Asia Pacific Awards 2011 Best Fashion Blog title.

Rin Rin

Rin Rin A model from USA. She is a special model for a famous lolita brand, “Angelic Pretty.”

Tokyo Photo Book
  • Erichosu

    Erichosu A fashion model featured in Harajuku fashion who is talented in DIY with old clothes.

  • YUKA

    YUKA Sales assistant in popular shop in Harajuku, “6%DOKIDOKI.”

  • Misa Kimura

    Misa Kimura University student

  • Naoto Okutomi

    Naoto Okutomi Shop manager for a second hand clothes store, “BOY,” in Shibuya.

Special Clip
  • Clip Image

    The special guest Cheesie, showed the backstage of “Kawaii International.”

    Reporter: Cheesie Gyaru blogger from Malaysia. She made Japanese fake eyelashes viral in Asia, by introducing it on her blog. She was selected as the Asia’s most influential fashion blogger by Nuffnang Asia Pacific Awards 2011.

To the Audience:

This program and page do endorse or recommend any specific products, services, or businesses featured in the broadcast.
Please be advised to confirm with manufacturers and/or the sales company regarding the details, restrictions of use, contract contents and condition of any products and/or services.
The information provided is confirmed until April 1, 2019 and is subject to change.
Thank you for your understanding.

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