Japan Prize 2014
Prize Winners
The Grand Prix Japan Prize

- Title
- Project Wild Thing
- Organization
- Green Lions
The BRITDOC Foundation - Country / Region
- United Kingdom
- Category
- Continuing Education
David is the father of a five-year-old girl and three-year-old boy. When David was little, he loved to play outside. But now children including his own are hooked on screens and don’t want to go outdoors. It is thought such trends increase childhood obesity and mental illness all over the UK. So David appoints himself as the marketing director for a brand called Nature. With the help of branding and outdoor experts and psychologists, he makes posters, creates a website and launches a nationwide marketing campaign “Project Wild Thing” to get British children to go outside. A father’s thoughts start to change a society.
Audiovisual Division
The Best Work in Each Category
The Best Work in the Pre-school Category
(The Minister of Internal Affairs and Communications Prize)

- Title
- Mimicries - The Secret of Black and Yellow
- Organization
- Japan Broadcasting Corporation (NHK)
NHK Educational Corporation - Country / Region
- Japan
- Category
- Pre-school
Let’s look for lookalikes in nature, “mimicries”! What look like a bee’s black and yellow stripes? Longhorn beetles and some moths are similarly striped. You can find such stripes in railroad crossings or guard fences at construction sites. In the show, similarities or mimicries in life appear one after another, and young viewers naturally start to think about why they happen or their meanings. When children find mantises that look like dead leaves, they wear green ribbons and brown cloth to pretend to be grass or trees. Wood lice arch their backs; cats and armadillos do the same. Even we hunch our shoulders under our desks during earthquakes. The program’s mix-and-match approach using live-action video, animation, and songs invites children into the wonders of nature.
The Best Work in the Primary Category
(The Minister of Education, Culture, Sports, Science and Technology Prize)

- Title
- LIZARD GIRL
- Organization
- FEELGOOD FICTION Ltd.
- Country / Region
- United Kingdom
- Category
- Primary
This drama’s heroine is a ten-year old girl with Asperger syndrome. She struggles to make friends at school but her only friend is her pet lizard. One day, she sees some boys skateboarding and wants to try it. She tries to make her own board but it breaks apart. A boy sees that she is very depressed and leaves his old board at her door. From the moment she gets on the board she practices hard by herself and finally she does beautiful skateboarding in public. When the boy visits her, she invites him to her room and shows him her dear lizard for the first time.
The Best Work in the Youth Category
(The Minister of Foreign Affairs Prize)

- Title
- The ways to embrace imperfection
- Organization
- Daai Satellite TV
- Country / Region
- Taiwan
- Category
- Youth
This is a ten-year record of watching a boy in Taiwan grow through childhood to college. Lin Yen-liang was born with cerebral palsy. Since he was very little, his father gave him foot massages every single day to help him walk. Even so, he has to endure how his classmates see him in school. In high school, Yen-liang makes a bunch of good friends. They do what they can to help him, such as cleaning his bed at lunchtime, taking him to the toilet and dealing with his feces. Yen-liang’s great sense of humor, his family’s deep affection and good friendships make his life a happy one.
The Best Work in the Continuing Education Category
(The Governor of Tokyo Prize)

- Title
- Project Wild Thing
- Organization
- Green Lions
The BRITDOC Foundation - Country / Region
- United Kingdom
- Category
- Continuing Education
David is the father of a five-year-old girl and three-year-old boy. When David was little, he loved to play outside. But now children including his own are hooked on screens and don’t want to go outdoors. It is thought such trends increase childhood obesity and mental illness all over the UK. So David appoints himself as the marketing director for a brand called Nature. With the help of branding and outdoor experts and psychologists, he makes posters, creates a website and launches a nationwide marketing campaign “Project Wild Thing” to get British children to go outside. A father’s thoughts start to change a society.
The Best Work in the Creative Frontier Category
(The Minister of Economy, Trade and Industry Prize)

- Title
- netwars / out of CTRL
- Organization
- FILMTANK GmbH, MIIQO STUDIOS, ARTE/ZDF, BASTEI LÜBBE
- Country / Region
- Germany
- Category
- Creative Frontier Category
This work utilizes interactive websites as well as a TV documentary to show the danger that our computers connected on the net could be used to cause cyberwarfare. It shows total chaos in the world caused by computer virus attacks: power plant shutdowns, paralyzed traffic systems, and the collapse of financial systems. Also in the application for mobile devices that combines a graphic novel and game, users virtually participate in a possible cyberwar. Its cross-media expression through plural formats enables us to feel that the danger of netwars is quite real.
Special Prizes
The Maeda Prize

- Title
- Reel Time: Nebulizer
- Organization
- GMA Network, Inc.
- Country / Region
- Philippines
- Category
- Continuing Education
Maribel is the mother of three schoolgirls. She herself grew up in a poor family and had to quit school in first grade. She cannot read nor write, so she is unable to help her daughters with their homework. At the age of 25, she decides to enroll in Grade 1 along with her eldest daughter. Feeling cold eyes on her, she keeps working to feed the family every day. Another trouble happens. Maribel and the eldest daughter suffer from asthma, and now the daughter’s condition is getting worse. Actually they deserve to get a free nebulizer from the local government, but she wasn’t able to write and submit the application for a long time. Maribel encourages herself to try to write the document. Her story presents how literacy building influences people’s lives.
The Japan Foundation President’s Prize

- Title
- No Fish Where to Go
- Organization
- National Film Board of Canada (NFB)
- Country / Region
- Canada
- Category
- Youth
This animation quietly asks us how we accept different people and what discrimination is. The Red Shoes clan and the opposing clan live in a small village. While tension is growing, two girls from the two enemies strike up a close friendship. “You have two minutes to get out!” One morning, the Red Shoes force their way into one of the girl’s house. She barely gets out of the house with her pet fish in a fishbowl. They shoot her father and are going to take her mother, a baby and the girl with them. On the way, she manages to hand the fish to the other girl. At that moment, the girls feel sure of their firm friendship.
The UNICEF Prize

- Title
- Cinderella of grade 5
- Organization
- Sri Lanka Rupavahini Corporation (SLRC)
- Country / Region
- Sri Lanka
- Category
- Continuing Education
Madushika, a 10-year-old girl, lives in a remote village in Sri Lanka. Due to illiteracy her father’s work is limited to physical labor, so the family of four including her little sister live from hand to mouth in a small hut. When she started to go to school, she was oppressed and suffered from an inferiority complex. However, teachers kept encouraging her to help her gain self-confidence. Her father takes her to and from school on a long, rough road every day. She realizes that the only way to escape poverty to grasp a bright future is education. Then she strives to pass a scholarship exam. Her success with high marks gives hope and honor to herself and her family, and even to the villagers.
The President of NHK Prize

- Title
- Rabbit and Deer
- Organization
- Moholy-Nagy University of Art and Design
- Country / Region
- Hungary
- Category
- Pre-school
Rabbit and Deer are happy and careless their friendship is put to the test by Deer’s new obsession to find the formula for the third dimension. After an unexpected accident, Deer finds himself in a new world, the third dimension. Separated by dimensions, the two friends have to find a way back to each other. Simple drawings and three-dimensional figures ingeniously express the contrast of the two dimensions. There is no dialogue but laughing voices and sound effects. This story conveys to us how important it is to maintain friendships both in good times and bad times and to accept each other's differences.s
TV Proposal Division
The Best Proposal
The Hoso Bunka Foundation Prize

- Title
- Meerkat's Adventure
- Organization
- Namibian Broadcasting Corporation (NBC)
- Country / Region
- Namibia
- Category
- Children
In Namibia, the majority of children don’t have the opportunity to acquire the fundamental knowledge before primary school, such as letters, numbers, colors and shapes. Another challenge is that 13 languages are used in the country and little children in remote areas hardly learn English, which is used in primary schools. In this proposed magazine show, an animated inquisitive and adventurous Meerkat travels the African veld, savannahs, coasts and deserts to meet various animals. Through his adventures, kids have fun and learn about animals and nature, as well as acquire fundamental knowledge. It is expected that this program will serve as an opportunity for preschool children to get a good command of English and to experience the unknown world outside their villages.
Special Prize
The National Federation of UNESCO Associations in Japan Prize

- Title
- A Dalit Girl in Baijalpur Village
- Organization
- Media Help Line
- Country / Region
- Nepal
- Category
- Teens
In Baijalpur village of Nepal, the majority of people are called Dalit (untouchable caste), and are socially discriminated against and forced into poverty. Just 10 years ago, more than 65% of the village houses did not have toilets. Due to water contamination by open defecation, every year hundreds of children died because of diarrhea. In 2005, a 13-year-old Dalit girl led a team of students and began a sanitation campaign to convince their parents to make home toilets. Finally, every house in the village has a toilet and sanitation in the area has much improved. Then movement then spread to neighboring villages. The purpose of this documentary is not only to raise awareness of sanitation but also to convey to children the importance of taking action themselves. That would help the Dalit people who suffer from discrimination to gain self-confidence.
Jurors
Final Selection Jurors
COMMITTEE 1
Audiovisual Division [Pre-school Category] & TV Proposal Division

Chairperson of TV Proposal Division
Creative Frontier
- Name :
- Charlotte Cole
- Country / Region :
- United States
- Title & Organization :
- Executive Director
Blue Butterfly Collaborative

Leader of Committee 1
JFP Prize, UNICEF Prize
- Name :
- Aldana Duhalde
- Country / Region :
- Argentina
- Title & Organization :
- Content Director / Advisor - Media for Children
Medio Mundo TV

Creative Frontier
- Name :
- Ami Malmros
- Country / Region :
- Sweden
- Title & Organization :
- Head of Program, Children and Youth
Swedish Educational Broadcasting

Maeda Prize, NHK President Prize
- Name :
- Nobuyuki Ueda
- Country / Region :
- Japan
- Title & Organization :
- Professor
Department of Childhood Studies, Faculty of Contemporary Social Studies,
Doshisha Women's College of Liberal Arts
COMMITTEE 2
Audiovisual Division [Youth Category] & TV Proposal Division

Leader of Committee 2
Creative Frontier
- Name :
- Markus Nikel
- Country / Region :
- Italy
- Title & Organization :
- Consultant International Projects
RAI Educational - RAI Storia

Leader of the Creative Frontier Category
Creative Frontier
- Name :
- Kristine Collins
- Country / Region :
- Canada
- Title & Organization :
- Director, Education and Institutional Markets
National Film Board of Canada

Maeda Prize, NHK President Prize
- Name :
- Bruktawit Tigabu
- Country / Region :
- Ethiopia
- Title & Organization :
- Chief Executive Officer
Whiz Kids Workshop P.L.C.

Creative Frontier
- Name :
- Kiyoshi Shin
- Country / Region :
- Japan
- Title & Organization :
- Lecturer
College of Image Arts and Sciences, Ritsumeikan University
COMMITTEE 3
Audiovisual Division [Continuing Education Category] & TV Proposal Division

Chairperson of Audiovisual Division
Creative Frontier
- Name :
- John Millner
- Country / Region :
- United Kingdom
- Title & Organization :
- Executive Producer
BBC Learning

Leader of Committee 3
Maeda Prize, NHK President Prize
- Name :
- Stephen Segaller
- Country / Region :
- United States
- Title & Organization :
- Vice President, Programming
WNET

JFP Prize, UNICEF Prize
- Name :
- Moneeza Hashmi
- Country / Region :
- Pakistan
- Title & Organization :
- President
Public Media Alliance

JFP Prize, UNICEF Prize
- Name :
- Hiroshi Tanami
- Country / Region :
- Japan
- Title & Organization :
- Head of Culture & Welfare Programs Division, Program Production Department
Japan Broadcasting Corporation (NHK)
Preliminary Selection Jurors
COMMITTEE 1
Audiovisual Division [Pre-school Category]

Leader of Committee 1
- Name :
- Beth Carmona
- Country / Region :
- Brazil
- Title & Organization :
- Content Director
ComKids / Singular Media

- Name :
- Ajmal Obaid Abidy
- Country / Region :
- Afghanistan
- Title & Organization :
- Chief Executive Officer
Aria Television

- Name :
- Hiroshi Hotta
- Country / Region :
- Japan
- Title & Organization :
- Professor
Sonoda Women's University

- Name :
- Monica Achieng Juma
- Country / Region :
- Kenya
- Title & Organization :
- Programmes Officer
Kenya Broadcasting Corporation (KBC)
COMMITTEE 2
Audiovisual Division [Primary Category]

Leader of Committee 2
- Name :
- Hyunsook Chung
- Country / Region :
- Republic of Korea
- Title & Organization :
- Senior Project Manager
Educational Broadcasting System (EBS)

- Name :
- Mitsuaki Furuya
- Country / Region :
- Japan
- Title & Organization :
- Senior Producer
Youth & Educational Programs Division, Program Production Department
Japan Broadcasting Corporation (NHK)

- Name :
- Carlos Eduardo Smith Rovira
- Country / Region :
- Colombia
- Title & Organization :
- Director
HIERROanimacíón

- Name :
- Mira Weiss
- Country / Region :
- Israel
- Title & Organization :
- Producer
Israel Broadcasting Authority
COMMITTEE 3
Audiovisual Division [Youth Category]

Leader of Committee 3
- Name :
- Tuula Rajavaara
- Country / Region :
- Finland
- Title & Organization :
- Director and Scriptwriter
Finnish Broadcasting Company (YLE)

- Name :
- Lee Joseph M. Castel
- Country / Region :
- Philippine
- Title & Organization :
- Senior Program Manager
GMA Network, Inc.

- Name :
- Takako Hayashi
- Country / Region :
- Japan
- Title & Organization :
- Senior Producer, Content Development Center, Programming Department
Japan Broadcasting Corporation (NHK)

- Name :
- Judy Lieff
- Country / Region :
- United States
- Title & Organization :
- Owner
Made-By-Hand, LLC
COMMITTEE 4
Audiovisual Division [Continuing Education Category]

Leader of Committee 4
- Name :
- Wolfgang Pruss
- Country / Region :
- Germany
- Title & Organization :
- Commissioning Editor
Zweites Deutsches Fernsehen (ZDF)

- Name :
- Ab Aziz Hassan
- Country / Region :
- Malaysia
- Title & Organization :
- Head Production
Prime Works Studios

- Name :
- Kayoko Kumada
- Country / Region :
- Japan
- Title & Organization :
- Senior Producer,
Culture and Welfare Programs Division, Program Production Department
Japan Broadcasting Corporation (NHK)

- Name :
- Davide Tosco
- Country / Region :
- Italy
- Title & Organization :
- Creative Producer
Showlab SRL
COMMITTEE 5
Audiovisual Division [Creative Frontier Category]

Leader of Committee 5
- Name :
- Katsusuke Shigeta
- Country / Region :
- Japan
- Title & Organization :
- Associate Professor
Information Initiative Center, Hokkaido University

- Name :
- Emilie Bessard
- Country / Region :
- France
- Title & Organization :
- Head of Social Media and Web Communities
ARTE FRANCE

- Name :
- Yasuhiro Kawanoue
- Country / Region :
- Japan
- Title & Organization :
- Principal Program Director, Digital Content Center, Programming Department
Japan Broadcasting Corporation (NHK)

- Name :
- Kazunari Yonemitsu
- Country / Region :
- Japan
- Title & Organization :
- Game Designer
Professor, Ritsumeikan University