The JAPAN PRIZE supports the dreams and hopes of children and encourages adults to pursue continuous learning for life.
The JAPAN PRIZE was established in 1965 by NHK as an International Educational Program Contest with the aims of improving the quality of educational programs around the world and contributing to the development and fostering of international understanding and cooperation.

Keeping these original aims, the JAPAN PRIZE reformed in 2008 to target not only TV programs but also other linear contents (videos, movies, etc.) and non-linear contents (websites, educational games, and other interactive material with audiovisual content). This was intended to cope with the circumstances facing educational media at the time, including the diffusion of information-communication technologies, the initiation of digital broadcasting and the spread of the Internet in the field of education worldwide.

The JAPAN PRIZE 2013 received 331 entries from 208 organizations in 57 countries/regions. We hope that more audiovisual contents demonstrating educational effectiveness and abundant creativity are entered from around the world and that the JAPAN PRIZE will serve as a unique place where people involved in educational programs and other media can learn together.

The philosophy and basic outline of the JAPAN PRIZE is in the JAPAN PRIZE Charter.