Entering Organization | Buren Zohist Production | ||
Country/Region | Mongolia |
The producer has taken on one of the most difficult tasks of all times—make men listen.
This proposal is ostensibly about sanitation—building toilets along the highway. But depending on who you are—men, women, activists, feminists, young persons, politicians, you will learn something new and take something different away from it. That’s the magic of storytelling, isn’t it? A good story doesn’t need to tell people what to think, feel or do. Good stories are catalysts for positive action. That’s why the JAPAN PRIZE competition is truly unique in the international space of digital, TV content and educational media.
At the heart of it, it’s about creating meaningful content that changes our behaviour and habits so that we become better fathers, mothers, husbands, wives, bosses and co-workers… and inhabitants of this earth.
So, congratulations to the producer of “Revolution in the desert.” Good luck and all the best in making men listen.