Design Ah! - Episode #85
Entering Organization Japan Broadcasting Corporation (NHK)
NHK Educational Corporation
Country/Region Japan
Media TV
Natalie Chan
The programme is in itself a true art form which is innovative and creative at all possible levels. It brings the audience to a most wonderful journey in experiencing everyday life with a fresh new perception of the world; creating a truly engaging and dynamic programme that is both educational and challenging for preschool children and parents alike.
The jury was impressed by the producer’s choice not to include any narration or dialogue in the programme. Its contemporary design of computer effects, sound and overall high picture quality fascinated and captured the jurors’ attention almost immediately.
This outstanding and robust programme provides valuable insight about design and inspires its audience to image and create. The jurors absolutely admire and adore this exceptional piece of “Art” work. This is Art!
We salute the production team for their devotion and research in creating such a wonderful programme with the mission and vision to inspire.

Noriko Abe
Design is a process of observation, wisdom, and action to “better connect” people to things and people to people. The idea of this series started from our desire to let children learn the design-oriented mind. Observe, question, and find your solution - capacity to do so is becoming more necessary for children who have to survive more and more diversified and complex world of today. We are extremely honored that professionals engaged in producing educational content all over the world appreciated our program. Many ordinary things we take for granted are designed with hidden tricks for better living. We will further pursue visual expressions that will enable viewers to find these amazing tricks joyfully, with the sound of “Ah!.”

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