The JAPAN PRIZE held a new event this year called “International Producers Conference for Educational Media (IPCEM)” in view of the 40th JAPAN PRIZE next year. Producers and researchers of educational contents gathered from around the world and explored the frontline and cutting-edge issues of educational media.
Date: October 23 – 25, 2012
Venue: NHK Broadcasting Center (Shibuya, Tokyo)
SESSION SCHEDULE

October 23 (Tue), 2012

9:00 - 9:30 Orientation for participants

(Briefing and tips on JAPAN PRIZE events)

9:30 - 11:50 [Special Workshop]
Wonderful Thinking & Evocative Contents --Philosophical Thinking for Children
Milton CHEN (USA)
Executive Director, George Lucas Foundation (GLEF)

Bella STJERNE (Sweden)

Head of Scheduling, SVT Children's Channel
Nobuyuki UEDA (Japan)
Professor of Child Studies, Department of Contemporary Social Studies, Doshisha Women's College of Liberal Arts

Hiroko SAKAUE (Japan)

Senior Executive Producer, Children's Program, NHK Educational Corporation

13:00 - 13:30 Greetings from Host & Guest
Naoji ONO
Executive Vice President, NHK

Javad MOTTAGHI

Secretary-General, Asia-Pacific Broadcasting Union

13:30 - 15:00 [Session 1]
News Literacy--Elevating Children’s Interest in Current Affairs
Natha MAHANTAPOL (Thailand)
Managing Director, Superjeew Co., Ltd

Meredith NIERMAN (USA)

Director of Digital Initiatives for National Productions,
WGBH Educational Foundation

Chollada TEAOSUWAN (Thailand)

Script Writer,
Superjeew Co., Ltd.
Kazuyo FUKUDA (Japan)
Principal Program Director,
News Features Production Center Current Affairs Programs Division,
News Department, NHK

Shin YASUDA (Japan)

Producer,
International Co-production, NHK

15:20 - 16:50 [Session 2]
Interactive Media Impact--The Effect of Games on Content Production and the Potential as a Media Platform
Seth COOPER (USA)
Creative Director, University of Washington Center for Game Science

Kang-Hyun KWON (Rep. of Korea)

Senior Vice President, Samsung Electronics
Kiyoshi SHIN (Japan)
Game/IT Journalist
Lecturer of Ritsumeikan University
Colleen WILSON (USA)
Executive Director,
KQED Interactive

Hiromi KUBOTA (Japan)

Editor,
Education & Culture Editorial Department,
NHK Publishing, Inc.

October 24 (Wed), 2012

9:00 - 10:30 [Session 3]
From Passive Education to Active Learning--The Potential of Open Source Education
John MILLNER (UK)
Executive Producer,
BBC Learning (BBC)
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Logan SMALLEY (USA)

Director, TED Education
Julia STIGLITZ (USA)
Community & Business Development,
Coursera
Mizuto TANAKA (Japan)
Director, Language Learning Division
NHK Educational Corporation

10:50 - 12:20 [Session 4]
New Developments in Co-Production: Glocalization and Multimedialization – A Case Study of “Discover Science”
Matz LUNDIN (Sweden)
Executive Producer,
Swedish Educational Broadcasting Company (UR)
Markus NIKEL (Italy)
International Operations Consultant,
RAI Radiotelevisione Italiana, RAI Educational
Walter SUCHER (Germany)
Head of Science and Education Department,
Südwestrundfunk (SWR)

Kirsten PRALLER (Germany)

Editor, Science and Education Department,
Südwestrundfunk (SWR)

Taolo TSIMANYANE (Botswana)

Principal Education Officer I - Educational TV,
Department of ICT & Media Services,
Ministry of Education & Skills Development
Miki MORI (Japan)
Discover Science Producer,
NHK Educational Corporation

13:30 - 15:00 [Keynote Address]
“User-Generated” Transformation of Media by Creator of “HATSUNE MIKU”
Hiroyuki ITOH (Japan)  Creator of “HATSUNE MIKU”
CEO, Crypton Future Media, Inc.
As CEO of Crypton Future Media, Mr. Itoh has established himself as a visionary “meta-creator” one who creates various products and services to assist the creations of other people. Soon after creating a new category of Vocaloid entertainers with the introduction of Hatsune Miku, he launched PIAPRO (www.piapro.jp), the Vocaloid info, music and artwork-sharing site. Most recently in 2011, he started the music aggregation service ROUTER.FM, which has started to transmit more than 1,600 independent labels to the world.

October 24 (Wed), 2012
Special Tour to NHK Science & Technology Research Laboratories (STRL)
[Super Hi-Vision and Universal broadcasting services]

October 25 (Wed)

9:00 - Announcement and Screening of Award-winning Programs
The best work in each of the six categories were screened followed by a Q&A session with the winners.

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