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Content |
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aim of the site is to reinforce the program message about the need for international
cooperation to protect Antarctica and the global environment. In a game
format, children must stop environmental disaster in order to rescue penguins.
A picture chat allows children to communicate across language barriers.
For schools, there are video clips to demonstrate different approaches to
environmental problems. |
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Jury Comments |
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Global
issues need a global strategy for communicating and encouraging collaboration
to address them. The ANTARCTICA website offers a valuable means to study
and work together to improve our environment and the future of our planet.
Students collaborate as they advance their understanding of such problems
as pollution, the ozone hole, and the dramatic consequences of global warming.
Looking at the Antarctic
environment through the eyes of a penguin, students get a profound insight
into the causes of the problems and to develop a vision on how to solve
them. A wide range of tools such as Picture Chat, which uses symbols to
connect students with language differences, a video message board and live
data from the Antarctic station provide comprehensive and highly-innovative
elements.
Both the television program
and website were carefully planned and produced to optimize learning and
to inspire students to take action. |
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Producer's comments |
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| Mr.Kenji Kikue, Senior Producer, Japan Broadcasting Corporation (NHK) |
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The
year 2003 marks the 50th year of NHK Telecasting. To commemorate this event
NHK has established a broadcasting station in Antarctica for one year, dispatching
a staff of 5 people including a reporter, program director and cameraman.
Using valuable video gathered
in Antarctica the team has produced 15-min educational programs, for 10-15
year olds, about environmental pollution. Also, questions sent to the NHK
crew via the website were answered by them in live feature programs from
Antarctica.
Antarctica is in danger.
Global warming is melting icebergs and expanding the ozone hole, and PCB
is poisoning the bodies of penguins. Environmental pollution is spreading
in Antarctica, the Earth’s last paradise.
Through this website, we
hope to facilitate children’s communication about the Antarctic environment.
This is because Antarctica doesn’t belong to any country, and the
future of this continent depends on the collaboration of children in the
world. |
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