50 Years of NHK Television

Entertainment and education

The Economic White Paper published in 1956 marked an end to the immediate postwar period in Japan. The economy had now fully recovered and was growing at a remarkable rate. Consumer goods were increasingly within the reach of ordinary people. Together with the refrigerator and washing machine, the TV set was regarded as one of the "three sacred treasures" that would pioneer a revolution in Japanese lifestyles. Broadcasters began producing a wide range of new cultural and entertainment TV programs.

TV as mass entertainment

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Popular sumo broadcasts on TV
Popular sumo broadcasts on TV
Baseball relays: pro and amateur games
Baseball relays: pro and amateur games

Reserved seats at home
TV made it possible for ordinary people to enjoy stage performances, concerts and sports events that used to be available only to the privileged few who could buy tickets. In effect, it provided special reserved seats for everyone, bringing these forms of entertainment right into the living room. Over the course of the next few years, programs made especially for television showed a rapid growth in popularity.

New program formats
Successful new made-for-TV program formats included Gesture Game (from 1953), a game show in which guests had to convey a certain theme by means of gestures or mime. Another, starting in 1955, was Personal Secrets, in which panelists had four minutes to identify a mystery guest from given hints. The way the game developed as the audience watched made for compelling viewing, and led to a climactic moment near the end of the program when a close acquaintance of the guest was brought in.

Gesture Game
Gesture Game
Personal Secrets
Personal Secrets
The Comic Trio
The Comic Trio
 

Focus of attention at home
As the production of TV sets rose in the late 1950's, the price declined and they became much more affordable. At the same time, the reach of the TV networks expanded to include all the major cities from Sapporo in the north of Japan to Fukuoka in the south, enabling reception throughout the country.
The resulting change to family lifestyles was dramatic. With the TV established as the focus of attention, people's viewing time soon increased to an average of nearly three hours per day.

 

First international coverage
In 1959, when fewer than 50,000 Japanese traveled abroad each year, NHK aired a 13-part series titled Overseas Report: The African Continent. Material for the series was gathered in 22 countries in Africa. The first program, Visit to the United Arab Republic, was broadcast only 27 days after the crew's departure from Japan—an amazing feat at the time.

Window on the world
The success of Overseas Report resulted in the making of further series, focusing in turn on Southeast Asia, Latin America, and the Middle East. The programs explored the history, culture, politics, economy, and nature of these different regions and served as a window on the world for the growing number of people interested in finding out about other countries.

Overseas Report
The first overseas coverage team was comprised of reporters Toyohara Kenichi, Yamashita Akio, who was well-versed in foreign languages, and cameraman Sano Isamu.

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