A truly public service
Modern telecommunications networks are helping to bring societies throughout the world closer together than ever before. Electronic media, especially television, have become essential tools in our lives, supporting a wide range of activities through the transmission of information.
NHK is a public broadcaster sponsored by the public in the form of receiving fees. Therefore, as the broadcaster of and for the people, it is NHK's duty to transmit reliable and valuable information to the public in an accessible and people-friendly way—anywhere and at any time.

Supporting democracy
The work of the media makes an important contribution to the lives of individuals, to political and economic activities, and to society and culture in general.
The free exchange of news and audio-visual materials on the basis of sound journalism is a key feature of a democratic society, and as much a part of life as the air we breathe. It is a lifeline that underpins the modern democratic lifestyle.

Striving for accuracy
The events of 9/11 in the United States have deepened a sense of uncertainty in modern societies. There is global concern over our political, economic, social and cultural future. Japan itself has still to find a way out of its current economic crisis.
As such, the provision of accurate and reliable information has become more important than ever before.

Dependable in an emergency
Japan is susceptible to typhoons, earthquakes and other natural disasters that threaten human life. NHK's mission is to help protect lives and property through broadcasting. NHK is determined to be a dependable broadcaster in any future emergency.