Management

Comments from the President

Summary of Press Conference (June, 2022)

  • On the Results of the First Phase of the “Social Demonstration Experiment” on Internet-Related Operations

    (Comments by MAEDA Terunobu, President)

    Regarding the results of our “social demonstration experiment,” the functions and services we provided in its first phase were evaluated highly, but we regard this as an indication that NHK’s efforts had been lacking until this point. Therefore, we believe that we need to increasingly fulfill via the internet the roles that we have been fulfilling mainly through broadcasts. Even though the first phase of the “social demonstration experiment” focused mainly on people who never or rarely watch TV, we were able to confirm a certain level of understanding and support for NHK’s provision of the functions we presented, as they would help to resolve issues involving the infosphere and improve it. Based on these results, we think that it will be necessary to carry out phase two of our “social demonstration experiment” in the autumn, linking it to our change to a “renewed NHK” that fulfills our role more than ever as a core component of the information infrastructure. We will aim to reach that position.

  • On Our Endeavors Related to Environmental Management

    (Comments by MAEDA Terunobu)

    June is designated as “environment month” in Japan. As a public service media organization, we will consider the concept behind sustainable development goals, or SDGs, as we deliver through our broadcasts and events various kinds of information related to environmental problems. At the same time, we aim to address environmental issues in our own way, as a broadcaster. We have created an environmental management action plan and are taking various measures to that end. Specifically, we are decreasing our use of electricity and reducing carbon dioxide emissions, cutting back on the waste that our offices produce, and reusing resources at our program production sites. We will explain some of the efforts we are making related to environmental management.

    (Comments by the project manager)

    Our environmental management action plan will continue for three years from fiscal 2021. The current fiscal year is the second year of this initiative. Our action plan aims to reduce carbon dioxide emissions in three ways: reducing energy use, choosing the right energy, and producing energy. In fiscal 2020, the total amount of energy that NHK used across the country amounted to the equivalent of over 194,000 tons of carbon dioxide emissions. More than 90 percent of this energy was electricity. Electricity is essential for broadcasting. Therefore, we think it is important to make efforts to reduce energy use by decreasing the amount of electricity we consume at our 54 broadcasting stations around the country including the broadcasting center in Shibuya, and over 3,000 facilities related to our broadcasts. For example, in our studios we have changed the lighting from conventional incandescent light bulbs to LED lighting, which provides the brightness and color reproduction required for program production while cutting our electricity consumption. We are also reducing our energy use by switching to energy-saving equipment when rebuilding our nationwide broadcasting stations, or when renewing our broadcasting equipment or air-conditioning equipment. At the broadcasting center in Shibuya, we turn off the lights in some of the rooms and hallways and shut off some of the elevators during the night and on holidays to save power. We would also like to talk about other measures we are taking that are unique to our position as a broadcaster.

    (Comments by the project manager)

    I would like to explain the “3R Plan Promotion” for art sets, an initiative that only a broadcaster can carry out. When producing content, we are making efforts to become more conscious of the environment, such as by using materials that are environmentally friendly, and by considering structures that produce less waste when planning the design of art sets. The first of our efforts is “reduce.” We aim to reduce waste by utilizing technology which allows us to superimpose virtual sets on actual sets. Our second undertaking is “reuse.” We have created pillars, walls and “ranma,” or openwork screens above the sliding partitions between two rooms, and other structures and designated them as common shared set pieces. By reassembling them according to requirements of a particular scene, we are able to create different settings. These common set pieces are used for many of our programs. By sharing the same set pieces among different programs, we can control production costs and reduce waste. We have advanced this initiative and are currently developing common set pieces using computer graphics. The third undertaking is “recycle.” One hundred percent of the wood we use to build sets is recycled. Some of our programs use various recycled materials made out of waste wood, clothing, acrylic plastic and other materials. Recycled materials are also used on programs such as “Asaichi,” “Tokoro-san! Jiken Desuyo,” “Mangaka Ienaga no Fukuzatsu Shakai o Chou Teigi,” and “Sansu Rescue!” We plan to speed up our efforts to promote program creation that is better for the environment.

  • On the 100-Year Broadcasting Project

    (Comments by MAEDA Terunobu)

    Three years from now, in 2025, we will mark 100 years since Japan’s first radio broadcast was aired by one of NHK’s forerunners. Since then, we have been through trial and error to deliver programs that can be of assistance to our viewers. We are launching projects in which we will look back on our path and consider the future of broadcasting together with our viewers. NHK will prepare for 2025 by launching various projects that involve and link our broadcasts, website and events. The projects will make use of our huge collection of archive materials, our nationwide network, and our technological capabilities. The project manager will explain in detail our endeavors related to radio.

    (Comments by the project manager)

    Japan’s first radio broadcast took place on March 22, 1925. Since then, radio has spread rapidly and can now be heard on computers and smartphones as well. Various audio services such as podcasts have also been developed, and demand for audio content is increasing. Our “Radio 100nen Project” involves broadcasting programs that allow listeners to rediscover the value of radio and to think about the future of radio and audio media. One of the programs is “Anaunsa- Hyakunen Hyakuwa.” Announcers use just their voices to deliver information through radio on various situations, including incidents, accidents, sports and entertainment. The program looks back on some of these instances, while listening to the recordings from the time, to see how announcers presented information and how they faced their audience. It also introduces valuable recordings found in our archives. This month’s theme is “disasters.” We will look at how announcers conveyed information on disasters such as the Ise Bay Typhoon in 1959, along with their accounts of the experience. The host is announcer TAKETA Shinichi. The guest is TV personality KOSHIBA Fuuka. We have also launched a program called “Kiku Koto no Mirai,” which looks at the future of radio and other audio media. The program involves not just NHK but also personalities from commercial broadcasters who will discuss the appeal and future of audio media. Both of these programs can be enjoyed on NHK internet radio “Rajiru★Rajiru.” On NHK radio, as we look ahead to 2025, we hope to create programs that fulfill our viewers’ needs as a public service media organization.