Based on the Time Use Survey on Media Use conducted in 2021, this paper focuses on those who watch online videos on TV screens (6% of the total respondents, hereinafter referred to as “online-video viewers”) to analyze their use of TV screens and video viewing and discuss whether the further spread of connected TVs and those watching videos on televisions will change the use of TV monitors.
The survey finds the online-video viewers spend 1 hour 47 minutes watching “videos” on TV screens, which is the same level of their “real-time TV viewing” (1 hour and 39 minute). In terms of the shift in a given day, “real-time TV viewing” was overwhelmingly high in morning hours, while “online-video viewing” increased toward the late evening hours. This shows that online-video viewers chose what to watch on TV screens depending on the time of day. As to how to watch online-videos on TV screens, they spent almost the same amount of time “viewing while doing something else” and “dedicatedly viewing.” Activities they engage in while watching the video include “meals,” “social media,” and “personal chores,” which shows they watch online videos in a manner close to real-time TV viewing. These findings suggest that these characteristics of the use of TV screens by online-video viewers will become prevalent along with the spread of connected TVs and the increase of those who watch videos on TV screens.