This paper reports the results of the “Nationwide Survey on Individual Audience Ratings” which was conducted by NHK Broadcasting Culture Research Institute from Monday, June 6th through Sunday, June 12th, 2022, to grasp the present state of real-time TV viewing and radio listening
The overall average TV viewing time per day was 3 hours 41 minutes. The amounts of time differed depending on age groups: while older people watched television for long hours (over 4 hours for those in their 60s, and around 6 hours for those aged 70 or older), men in their 30s or under and women in their 20s or under had short TV viewing time (less than 2 hours). Likewise, while the percentages of those watching television for five minutes or more per week are high (over 90%) for men in their 60s or above and women in their 50s or above. The age groups that had lower percentages than the overall proportion were men aged 13 through 19 (70%), in their 20s (55%), and in their 30s (74%), as well as women in their 20s (76%).
The overall average radio-listening time per day was 30 minutes. Those who listened to the radio for 5 minutes or over in the surveyed week accounted for 36% of the entire respondents. The age groups that had higher percentages than the overall proportion were men in their 50s (43%), in their 60s (54%), and aged 70 or older (56%) as well as women in their 60s (46%) and aged 70 or older (47%).
This year’s survey confirmed that real-time TV viewing and radio listening were distinctly active among older people in their 60s or above.