Keynote Address
21st Century Broadcasting and Technology Development

Katsuji EBISAWA, President of NHK

Digital Broadcasting
We are presently putting the greatest emphasis on launching digital satellite broadcasting this December, and are determined to make it a success. Building on this foundation, we will then concentrate on digital terrestrial broadcasting, which is scheduled to start at the end of the year 2003. In a step-by-step fashion, digital broadcasting experiments have been steadily conducted in Japan. Although the broadcasting frequencies for Japanese terrestrial broadcasting services are extremely congested, we are developing a digital terrestrial broadcasting Channel Plan to permit the coexistence of the new digital terrestrial and existing analog terrestrial TV broadcasting systems.

Hi-Vision (HDTV)
In Europe, since multi-channel television broadcasting is already well established, it is forecast that the introduction of HDTV broadcasting will take a fairly long time. In the United States, although HDTV broadcasting has already started, the program production capabilities are not yet well established. At NHK, we are aggressively working to promote the diffusion of HDTV in the confidence that HDTV will become the core medium of the 21st century. In recognition of our accomplishments, NHK has been assigned to conduct live HDTV broadcasting from several important international events, including the national conventions for the Republican and Democratic Parties for the U.S. presidential campaign, and the United Nations millennium summit meeting in September, attended by leaders from all over the world. This again shows that NHK has global recognition for its technological expertise.

The Internet
Broadcasting via the Internet, now considered the third main medium, has become an international trend. As new mobile terminals such as the IMT2000 appear in the market, the receipt of visual information on a mobile terminal will also be possible. Such media would become a lifeline in times of emergency. It is only natural to make NHK's programs available through every possible transmission means and to use the various tools available for viewing and listening. The use of only domestic TVs and radios may not provide people with adequate information. We believe that it is one of the public broadcaster's missions to extend universal services to the new types of information terminals, thus realizing broadcasting with as few barriers as possible, making information available anytime, anywhere, for everybody.

ISDB (Integrated Services Digital Broadcasting)
Digital broadcasting on ISDB will feature HDTV and new data broadcasting services. ISDB receivers will also be equipped with capabilities such as Internet access and a communications function that includes interactivity. In addition, its built-in home server will store broadcasting and communications services that can be called up for use at any time. The concept of ISDB is to make various services available by utilizing digital technology in a user-friendly manner through simple, easy-to-understand graphics. Full-scale research on ISDB started in 1983, and NHK has been confidently proposing the ISDB service system to the world since 1985. This research and development has a long history (See "History of ISDB Research and Development") , and is finally reaching the point of realization.

Research and Development Efforts
We are constantly tackling research on fundamental technologies with a view towards applications that we foresee 10, 20, and even 30 years hence. On the research theme of "human-friendly broadcasting services," we have recently inaugurated such trial automated services as Japanese-English translation and closed-captioning. We have also developed tools to assist the elderly, including a speech rate converter. Research and development is also progressing on both a large-screen ultra-high-definition TV with 4,000 scanning lines, to realize higher definition than the current Hi-Vision (HDTV) TVs, and 3-D TV systems which do not require special glasses for viewing. With the NHK Science & Technical Research Laboratories' 70-year history, we are confident of our role as one of the most advanced laboratories in the world. We are determined to apply our technological accomplishments to the progress of broadcasting, propounding the notion that "broadcasting is culture" and constantly providing truly useful broadcasting services for viewers both present and future.


History of ISDB Research and Development
1982
NHK begins research on ISDB (Integrated Service Digital Broadcasting).

1983
Full scale ISDB research begins.

1985
CCIR adopts ISDB as a study question. Teletext broadcasting begins.
1986
NHK initiates research on satellite data channel utilization.

1989
NHK makes its public presentation of Integrated Services Digital Broadcasting (ISDB), sights set on the 21st century. Satellite broadcasts begin.
1991
NHK starts research on the 12GHz-band satellite broadcasting digital modulation scheme. Start of Hi-Vision (HDTV) test broadcasts.
1992
CS multichannel PCM audio broadcasting begins.
1993
The Telecommunications Technology Council (TTC) of Japan issues the report: "Technical Requirements Concerning Data Broadcasting Via Broadcasting Satellite."

1994
Adoption of the trellis coded 8 PSK modulation scheme is announced during STRL open house research presentations. ISO MPEG-2 standardization.
Broadcasts of U.S. DirecTV start.
Satellite data broadcasting (ST. GIGA) begins.
1995
Open experiments conducted regarding ISDB-Terrestrial by OFDM mobile reception using moving experimental vehicles.

1996
Integrated Services Television (ISTV) is exhibited at the STRL open house. Digital CS broadcasting begins.
1997
Exhibition of a home server at the STRL open house.
Exhibition of Hi-Vision transmission by ISDB-Terrestrial at the STRL open house.
ISO MPEG-2 AAC standardization.
1998
The TTC issues the report: "Technical Requirements Concerning the Digital BS Broadcasting System."
Japan proposes the ISDB-Satellite standard to ITU-R.


1999
ISDB-S recommended at the ITU. (Oct.)

2000
Scheduled launch of digital satellite broadcasting. (Dec.) Digital BS broadcasting begins.




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