Holding
of BS Digital Fair
NHK
will hold the "BS Digital
Fair" at the Broadcasting
Center in Shibuya, from
April 29 through May 7.
In cooperation with commercial
digital satellite broadcasters,
we are going to show the
attractiveness of digital
satellite broadcasting.
This Fair is one of the
digital satellite broadcasting
promotional events for the
start of a digital satellite
broadcasting service this
coming December. This year's
annual open house of the
Science and Technical Research
Laboratories will be integrated
with the BS Digital Fair.
NHK regards the digital
satellite broadcasting diffusion
stages as a "Hop, Step,
and Jump" promotion, in
preparation for the start
of broadcasting. This "BS
Digital Fair" can be considered
as the "Hop" in the promotion.
For the event, good use
will be made of the Broadcasting
Center's front entrance
lobby and studios to highlight
the excellence of digital
broadcasting. Exhibitions
will include a display of
the latest digital equipment
that will be utilized for
digital satellite broadcasting,
and a "future living room.".
The second "Step" promotional
stage will be the events
related to the Kyushu- Okinawa
summit meeting in July.
The last stage, the "Jump"
part of the promotion, is
the full-scale test broadcasting
of the Sydney Olympics in
September.
These promotions will help
make known the distinctive
and attractive features
of digital broadcasting.
We are determined to delight
our viewers with the start
of digital satellite broadcasting
service on December 1, with
the goal of reaching 10
million subscribing households
within the first 1000 days
of the service.
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