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Digital Broadcasting and Fusion of Broadcast and Broadband

Make TV More Social

Conventional broadcasting can be thought of as a set of "vertical" links between viewers and broadcasters. Viewers are not directly connected to each other through the medium, even though they may share the same experience of watching TV. In contrast, teleda establishes "horizontal links" between viewers and turns watching TV into a social experience. Teleda offers viewers a place where they can securely share information and opinions and recommend interesting programs to each other.


Building horizontal links among viewers
Although services such as VOD provide audiences with a convenient way of watching TV programs, concerns have been raised about the way in which the personalization of television viewing is causing people to watch programs in isolation without a feeling of having a shared experience. It might be possible to enhance the shared experience by facilitating social "links" among viewers.
A new public forum
As stated in NHK's business plan, NHK identifies its role as a "public forum" that connects people to people and people to society through its broadcasting and various other media. To encourage the "horizontal" link of a public forum, we equipped teleda with features for posting messages on TV programs and conducted verification trials.
An evolving service platform
We aim to implement a platform that will allow us to communicate with users to ascertain and respond rapidly to their needs.

In the works

We will analyze the results of the verification trials to clarify the service requirements.
We will also look into how the results can be practically implemented by performing tests in conjunction with Internet community services.

  • The verification trials were carried out in collaboration with the NHK Broadcasting Culture Research Institute and the Viewers Agency (NHK Net Club).
  • VOD:Video On Demand. A service that uses a communications network or other means to send content to be viewed at any time.
Transition to a public broadcasting service model that uses the Internet

Transition to a public broadcasting service model that uses the Internet