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| We will devote ourselves to the research and development of new broadcasting technology based on the STRL Vision document. Our "vision" is based on the recognition that fees received from our viewers fund our research and development. For their sake, we must foster the development of a better broadcasting culture. |
Broadcasting has the function of delivering information, such as the news. It has the power to convey emotions to viewers through dramas and documentaries. Digital service allows users to retrieve information on demand. We consider broadcasting to have the three aspects: "to view," "to know," and "to use," for which the following research agenda was established.
- The realization of an ultimate broadcasting system conveying a strong sensation of reality,The construction of an advanced content production, mobile news reporting system,
- The construction of an advanced content production, mobile news reporting system,
- The realization of ubiquitous, universal services. We believe that new broadcasting services that reflect the changing environment of our lives, including diversifying media and viewers¸ lifestyles, can be achieved through pioneering studies for a new paradigm embodying these three goals.
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| The attainment of these three research goals necessitates organic collaboration between various fields of research. For this reason, we are interested in creating broadcasting technology that has 斗earned from the human experience. Therefore, human science, fundamental device technology, and system technology must be pursued at the same time. The "human science" approach has three aims: measurements of human brain activity and biological reactions to media, and fundamental research on cognition, learning, and memory mechanisms. Research on fundamental device technology involves studies related to high-performance, highly functional devices and new materials allowing atomic or molecular manipulation. Research results obtained from these two lines of research will be organically integrated with the system technology and middleware technology, whose purpose is specific systems and services. |
| Our conviction is that promoting research following the STRL Vision will lead us in a decade or so, to a time when viewers can enjoy the ultimate audio-visual broadcasting services with the highest sensation of reality, including Super Hi-Vision and 3D TV in every home, and anytime-anywhere TV viewing on an ultra-thin transportable display device that can be rolled up. We also envision an ultra-compact relay broadcasting system to provide relay broadcasting by simply sending a reporter to the site, enabling more prompt emergency reporting. At this open house, we present a video program to help visitors visualize future broadcasting services based on the STRL Vision. |
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