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Digital terrestrial television broadcasting was launched in the three major metropolitan areas of Tokyo/Osaka/Nagoya on December 1 2003. Along with digital satelite broadcasting, which started in 2000, this new form of broadcasting heralds a transformation in Japanense Broadcasting: digital technology will lead to new functions and interactivity for television. Digital terrestrial radio broadcasting also began experimental broadcasts in Tokyo and Osaka in October 2003, and the next few years will surely see new radio services as well as TV services.
The digitalization of broadcasting has become a global trend because more information can be provided at a lower cost compared with analog; this is obviously a significant advantage for both viewers and broadcasters. In fact, digital broadcasting via satellite is already in over 60 countries, and digital terrestrial television broadcasting services have started in 14 countries, including the United Kingdom, the United States, Germany, South Korea, and Japan. The pace at which digital radio broadcasting is spreading is also increasing in many parts of the world.
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| Digitalization will enable new services that link broadcasting and communications. The digital broadcasting receiver will be able to present information from the Internet on the TV screen during a broadcast. There is great potential for such "integrated services television" in the home information environment. |
| Japanese digital terrestrial broadcasting provides clear mobile reception. Taking advantage of this excellent characteristic will allow viewers to enjoy digital broadcasting on cellular phones even while travelling in a moving train or car. |
| Digital technology will also make possible individualized human-friendly services. These services will be especially helpful for the elderly, the visually impaired, or the hearing impaired. Ultimately, digitalization will contribute to a broadcasting environment through which any information can be obtained on demand. Thus we can truly say that STRL's research efforts are focused on realizing the dream of TV "anytime, anywhere, for anyone."
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| Feel free to ask questions if you are interested in receiving digital broadcasting. We can tell you the equipment you'll need. For instance, the set up varies between apartment building and detached dwelling, and reception via a cable TV is different from reception via antenna. |
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