Technology for enhancing experiences
AR/VR
We are conducting R&D on viewing styles that will provide new experiences to viewers using augmented reality (AR) and virtual reality (VR) technologies. This includes R&D on a system that enables people at distant locations to watch the same content while feeling like they are together in the same space, and on a high-definition VR video system.
3D imaging
We are conducting R&D on light-field and holography display for 3D images that do not require glasses and are more natural and easy to view. We are also advancing R&D on a scene description format that will enable display of elements such as 360° video and 3D objects appropriately on various viewing devices.
3D sound systems
We are conducting R&D on audio technologies including a technology able to reproduce sound information, representing sounds as though the sound source was at the correct position from the viewer’s perspective, and object-based audio that enables program audio to be customized according to the viewer’s preferences and viewing environment.