Our Primary R&D Strategy

About

At NHK STRL, we have identified three key R&D focal points that are needed to achieve our future vision to provide new user experiences: immersive media, to offer new adventures and emotional journeys beyond anything television has ever provided; universal services, delivered anytime, anywhere, to anyone; and frontier science, featuring cutting-edge scientific research for both future media creation and sustainable societies.

Promotion of external collaboration

  • Contribution to standardization and worldwide dissemination
  • Cooperation with broadcasting institutions both in Japan and abroad
  • Open innovation

Intellectual property initiatives

  • Appropriate retention of rights and privileges
  • Giving back to society through technical collaborations, implementation licenses, and related programs

Forging ties with viewers and society

  • Proactive dissemination of R&D results
  • Emphasizing the importance of outreach to the viewer community
  • Contribution to create sustainable societies