Our Primary R&D Strategy
About
At NHK STRL, we have identified three key R&D focal points that are needed to achieve our future vision to provide new user experiences: immersive media, to offer new adventures and emotional journeys beyond anything television has ever provided; universal services, delivered anytime, anywhere, to anyone; and frontier science, featuring cutting-edge scientific research for both future media creation and sustainable societies.
Promotion of external collaboration
- Contribution to standardization and worldwide dissemination
- Cooperation with broadcasting institutions both in Japan and abroad
- Open innovation
Intellectual property initiatives
- Appropriate retention of rights and privileges
- Giving back to society through technical collaborations, implementation licenses, and related programs
Forging ties with viewers and society
- Proactive dissemination of R&D results
- Emphasizing the importance of outreach to the viewer community
- Contribution to create sustainable societies