TV broadcasting in Japan had reached over 10 million receiving households during the nine year period from 1953 to the end of 1962, when the NHK General TV channel went nationwide. By 1961, more people watched TV daily than listened to the radio (53% vs. 31% in 1962). Black-and-white TV sets were in almost every household by 1967.
The period leading up to 1971, when the General TV channel updated its service to all color programming, was a time that saw TV permeate society at an explosive pace.
TV gradually acquired even greater popularity through color broadcasting and multiple broadcast providers, drastically expanding TV programming fields and content, and eventually creating software and roles that would be unique to television.