EPISODE SUMMARY

Episode #46Leading the Global Kawaii Generation!
The influencers, selected by the Facebook page of Kawaii.i who spread Kawaii all over the world are called, “Kawaii Leaders.” We are now in the process of choosing the third round Kawaii Leaders. In this episode we will share with you the characteristics that some of the strongest candidates have. Also, Stella who was the first round Kawaii Leader goes on a Tokyo Kawaii tour and shows us the Kawaii spots in Tokyo.
In the new segment of Kawaii Breaking News, we catch up with the latest genre that is popular in the streets of Harajuku, “Yami kawaii.” Later we will show you the popular Kawaii Leader candidates to the latest Kawaii trend from Harajuku.
[UTC]
March 26, Sat. 4:10/11:10/16:10/22:10
[JST]
March 26, Sat. 13:10/20:10
March 27, Sun. 1:10/7:10
Episode #46 Leading the Global Kawaii Generation!
Shooting Locations
  • Don Quijote SHIBUYA

    Don Quijote SHIBUYA General discount store in Shibuya. It is shown in Tokyo Kawaii tour led by Kawaii Leader, Stella. This is a store where the participants got their cosmetics. They offer from cheap cosmetics to high brands. It is a very popular store amongst young people since you can purchase products cheaply from a wide variety. Address: 2-25-8, Dogenzaka, Shibuya-ku, Tokyo 150-0043
    Phone: +81-3-5428-0211

  • GLAM S

    GLAM S Hair salon in Shinjuku. The particiants came here for Stella’s Tokyo Kawaii tour. From popular hairstyles for young people to girly styles or Gyaru big hairdos, they offer a wide range of hairstyles. Address: 1F hotelsiena,2-22-1,Kabukicho, Shinjuku-ku,Tokyo 160-0021
    Phone: +81-3-6233-8309

  • Ehon no Kuni no Alice

    Ehon no Kuni no Alice Café in Shinjuku. This is where the participants made their last visit on Stella’s Tokyo Kawaii tour. The restaurant with the theme of “Alice in Wonderland,” you can enjoy the fantasy world of Alice and the character inspired menus. Address: B2F T-wing building, 1-6-2,Shinjuku-ku, Kabukicho,Tokyo 160-0021
    Phone: +81-3-3479-1262

  • LISTEN FLAVOR HARAJUKU

    LISTEN FLAVOR HARAJUKU Shown on Kawaii Breaking News as the shop where you can get handmade items that are “Yami Kawaii.” They have rock taste clothes and accessories that are arranged into pop Harajuku-style. Address: 1-7-5, Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-3408-6311

  • NESIN

    NESIN Shown on Kawaii Breaking News as the shop where you can get handmade items that are “Yami Kawaii.” The concept is “border line between reality and internet.” They offer subculture inspired re-made second hand clothes to handmade accessories. Address: 4F Mikura bldg. 6-16-2, Jingumae, Shibuya-ku, Tokyo 150-0001

Kawaii Tutorial
  • Loose fluffy’ braids with a twist

    A big bow hairstyle tutorial with your own hair
    Kazuya Mizoguchi
    A hair stylist Kazuya Mizoguchi is getting featured by magazines and is gaining popularity as many people say that his hair arrangments are cute. This time, he shows you how to create a big bow with your own hair.

Kawaiipedia
  • What is the secret behind the popularity of “Yami Kawaii”?

    What is the secret behind the popularity of “Yami Kawaii”?
    Reiko Yamashita
    A professor in the Sociology Department at Musashi University. She specializes in investigating Media Sociology. She explained to us the new fashion genre, “Yami Kawaii” in relation to Anime and Manga.

Guests

Stella / Kawaii Leader

Stella / Kawaii Leader The first round Kawaii Leader from Indonesia. As a fashion blogger she spreads tips on make-ups and Japanese Gyaru-styles. Recently, she is broadening her activities as she is producing a fake eyelashes brand. In the episode, we went on a Tokyo Kawaii tour shoot, produced by Stella in January.

Get to know more about Stella! >>

Beru / Kawaii Leader candidate

Beru / Kawaii Leader candidate She entered the MIX-it-up contest from the Philippines. Her style, arranging the Phillippines traditional wear and the Harajuku fashion together, was highly recognized to receive the Kawaii International award. A candidate for the third round Kawaii Leaders.

Chokelate / Kawaii Leader candidate

Chokelate / Kawaii Leader candidate She entered the MIX-it-up contest from Germany. She got an award for her pirates and princess mixed Lolita styling. She uploads makeup and styling videos on her blog. A candidate for the third round Kawaii Leaders.

Kacey / Kawaii Leader candidate

Kacey / Kawaii Leader candidate She entered the MIX-it-up contest from the U.S. She got an award for mixing Kawaii and alien decorative styling. She is an aspiring designer and her high quality clothes are all handmade by herself. Candidate for the third round Kawaii Leaders.

Get to know more about Kacey! >>

Briz / Kawaii Leader candidate

Briz / Kawaii Leader candidate She entered the MIX-it-up contest from Mexico. She got first place from the public popular votes with her gorgeous Lolita style. She holds Lolita events in Mexico. Candidate for the third round Kawaii Leaders.

Kazumi / Kawaii Leader candidate

Kazumi / Kawaii Leader candidate She entered the MIX-it-up contest from Bolivia. She got an award for incorporating Bolivian culture with decorative fashion. She has a fashion blog to promote Kawaii in South America. This time, she shared with us the video of the decorative fashion meeting that she held with her friends. Candidate for the third-round Kawaii Leader.

Get to know more about Kazumi! >>

Chieko / Kawaii Leader candidate

Chieko / Kawaii Leader candidate She entered the Dolly Kawaii contest from France. Her highly leveled Sweet’n Girly styling was approved by Risa Nakamura and got Kawaii International award. She loves the fashion magazine, “LARME” and she takes photos with her friends just like the concept featured in the magazine. Candidate for the third round Kawaii Leaders.

Reira / Kawaii Leader candidate

Reira / Kawaii Leader candidate She entered the Dolly Kawaii contest from Vietnam. She got an award for her vintage Lolita style. She holds a Lolita circle in Vietnam. Candidate for the third round Kawaii Leaders.

Kiki / Kawaii Leader candidate

Kiki / Kawaii Leader candidate The third round Kawaii Leaders candidate. She entered the Dolly Kawaii Contest from the U.S. She won first place from the public viewers’ popular votes with her pastel Lolita style.

Beckii / Kawaii Leader candidate

Beckii / Kawaii Leader candidate She entered the Dolly Kawaii contest from the U.K. She got an award with her fairy-style Lolita style. She is popular since she has been a celebrity in Japan. Right now she is a very popular influencer by uploading videos about fashion and make-up. This time, she shared with us her video making behind the scenes to Kawaii International. Candidate for the third round Kawaii Leaders.

Get to know more about Beckii! >>

Ichigo Masui

Ichigo Masui She was featured on Kawaii Breaking News by introducing “Yami Kawaii.” She is a local model of the magazine “KERA” and works as an indie musician. She showed us her reccomended “Yami Kawaii” style.

Tokyo Photo Book
  • Reo Nekomi

    Reo Nekomi Idol (Celebrity). She likes games so she tries to dress like the fashion in the world of games. She always takes some games with her so she carries a big bag which has become one of her features.

  • Buraian

    Buraian The shop staff at the shop in Ueno and also a DJ. He likes the 80’s to 90’s HipHop fashion and likes to dress himself from that era in vintage trend from head to toe.

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