Kawaii International 《Main Contents》
Episode #46 Leading the Global Kawaii Generation!
In the new segment of Kawaii Breaking News, we catch up with the latest genre that is popular in the streets of Harajuku, “Yami kawaii.” Later we will show you the popular Kawaii Leader candidates to the latest Kawaii trend from Harajuku. [UTC]
March 26, Sat. 4:10/11:10/16:10/22:10
March 26, Sat. 13:10/20:10
March 27, Sun. 1:10/7:10
Don Quijote SHIBUYA General discount store in Shibuya. It is shown in Tokyo Kawaii tour led by Kawaii Leader, Stella. This is a store where the participants got their cosmetics. They offer from cheap cosmetics to high brands. It is a very popular store amongst young people since you can purchase products cheaply from a wide variety. Address: 2-25-8, Dogenzaka, Shibuya-ku, Tokyo 150-0043
GLAM S Hair salon in Shinjuku. The particiants came here for Stella’s Tokyo Kawaii tour. From popular hairstyles for young people to girly styles or Gyaru big hairdos, they offer a wide range of hairstyles. Address: 1F hotelsiena,2-22-1,Kabukicho, Shinjuku-ku,Tokyo 160-0021
Ehon no Kuni no Alice Café in Shinjuku. This is where the participants made their last visit on Stella’s Tokyo Kawaii tour. The restaurant with the theme of “Alice in Wonderland,” you can enjoy the fantasy world of Alice and the character inspired menus. Address: B2F T-wing building, 1-6-2,Shinjuku-ku, Kabukicho,Tokyo 160-0021
LISTEN FLAVOR HARAJUKU Shown on Kawaii Breaking News as the shop where you can get handmade items that are “Yami Kawaii.” They have rock taste clothes and accessories that are arranged into pop Harajuku-style. Address: 1-7-5, Jingumae, Shibuya-ku, Tokyo 150-0001
NESIN Shown on Kawaii Breaking News as the shop where you can get handmade items that are “Yami Kawaii.” The concept is “border line between reality and internet.” They offer subculture inspired re-made second hand clothes to handmade accessories. Address: 4F Mikura bldg. 6-16-2, Jingumae, Shibuya-ku, Tokyo 150-0001
A big bow hairstyle tutorial with your own hair
Kazuya Mizoguchi A hair stylist Kazuya Mizoguchi is getting featured by magazines and is gaining popularity as many people say that his hair arrangments are cute. This time, he shows you how to create a big bow with your own hair.
What is the secret behind the popularity of “Yami Kawaii”?
Reiko Yamashita A professor in the Sociology Department at Musashi University. She specializes in investigating Media Sociology. She explained to us the new fashion genre, “Yami Kawaii” in relation to Anime and Manga.
Stella / Kawaii Leader
The first round Kawaii Leader from Indonesia. As a fashion blogger she spreads tips on make-ups and Japanese Gyaru-styles. Recently, she is broadening her activities as she is producing a fake eyelashes brand. In the episode, we went on a Tokyo Kawaii tour shoot, produced by Stella in January.
Get to know more about Stella! >>
Beru / Kawaii Leader candidate She entered the MIX-it-up contest from the Philippines. Her style, arranging the Phillippines traditional wear and the Harajuku fashion together, was highly recognized to receive the Kawaii International award. A candidate for the third round Kawaii Leaders.
Chokelate / Kawaii Leader candidate She entered the MIX-it-up contest from Germany. She got an award for her pirates and princess mixed Lolita styling. She uploads makeup and styling videos on her blog. A candidate for the third round Kawaii Leaders.
Kacey / Kawaii Leader candidate
She entered the MIX-it-up contest from the U.S. She got an award for mixing Kawaii and alien decorative styling. She is an aspiring designer and her high quality clothes are all handmade by herself. Candidate for the third round Kawaii Leaders.
Get to know more about Kacey! >>
Briz / Kawaii Leader candidate She entered the MIX-it-up contest from Mexico. She got first place from the public popular votes with her gorgeous Lolita style. She holds Lolita events in Mexico. Candidate for the third round Kawaii Leaders.
Kazumi / Kawaii Leader candidate
She entered the MIX-it-up contest from Bolivia. She got an award for incorporating Bolivian culture with decorative fashion. She has a fashion blog to promote Kawaii in South America. This time, she shared with us the video of the decorative fashion meeting that she held with her friends. Candidate for the third-round Kawaii Leader.
Get to know more about Kazumi! >>
Chieko / Kawaii Leader candidate She entered the Dolly Kawaii contest from France. Her highly leveled Sweet’n Girly styling was approved by Risa Nakamura and got Kawaii International award. She loves the fashion magazine, “LARME” and she takes photos with her friends just like the concept featured in the magazine. Candidate for the third round Kawaii Leaders.
Reira / Kawaii Leader candidate She entered the Dolly Kawaii contest from Vietnam. She got an award for her vintage Lolita style. She holds a Lolita circle in Vietnam. Candidate for the third round Kawaii Leaders.
Kiki / Kawaii Leader candidate The third round Kawaii Leaders candidate. She entered the Dolly Kawaii Contest from the U.S. She won first place from the public viewers’ popular votes with her pastel Lolita style.
Beckii / Kawaii Leader candidate
She entered the Dolly Kawaii contest from the U.K. She got an award with her fairy-style Lolita style. She is popular since she has been a celebrity in Japan. Right now she is a very popular influencer by uploading videos about fashion and make-up. This time, she shared with us her video making behind the scenes to Kawaii International. Candidate for the third round Kawaii Leaders.
Get to know more about Beckii! >>
Ichigo Masui She was featured on Kawaii Breaking News by introducing “Yami Kawaii.” She is a local model of the magazine “KERA” and works as an indie musician. She showed us her reccomended “Yami Kawaii” style.
Reo Nekomi Idol (Celebrity). She likes games so she tries to dress like the fashion in the world of games. She always takes some games with her so she carries a big bag which has become one of her features.
Buraian The shop staff at the shop in Ueno and also a DJ. He likes the 80’s to 90’s HipHop fashion and likes to dress himself from that era in vintage trend from head to toe.