Kawaii International 《Main Contents》
Episode #40 Kawaii Above-Underground in NYC
September 26, Sat. 4:10/11:10/16:10/22:10
September 26, Sat. 13:10/20:10
September 27, Sun. 1:10/7:10
Waku Waku + NYC It was an event held in Brooklyn from August 29th to 30th of 2015 for two days, that introduced Japanese Pop Culture and foods. This was held in 4 places, Wythe Hotel、Club Verboten、Expo Center. At Vervoten, “Tokyo Above-Underground Fashion Show” was held with the theme of Tokyo Street fashion, Misha from Kawaii International being the fashion director.
Aymmy in the batty girls Ame-Hara (Abbrev. of “American Harajuku”)
The brand representing this style today is “Aymmy in the batty girls.” The designer, Ayumi Seto, started as a street model herself. And, now she has risen to become one of the most popular fashion girls in Harajuku among girls in their teens and 20s. Her design shows how Harajuku can pick up a style from outside its borders and still make it completely something Tokyo-style. Address: La Foret Harajuku 4F, 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001
Swankiss Sweet Girlie Style
You'll see that “cuteness” is often valued over “sexiness” in Tokyo street fashion, and the growing popularity of “Swankiss” is proof of that. The designer, Saaya Hayashida, was selected from a reality show that finds new street-wear designers. Address: 2-29-1 Dogenzaka, Shibuya-ku, Tokyo 150-0043
Neb aaran do Harajuku School
The brand representing it is “Neb Aaran Do.” Jammy & Eily are the two female designers behind this collaborative style. Japanese school uniform is reminiscent of a sailor's shirt, and this brand takes hints from both the school sailor style AND the real sailor uniform. School uniforms worn as fashion is a huge trend in Tokyo now. Address: (9. Acryl closet) Shinjyuku Marui Annex 6F, 3-1-26 Shinjyuku, Sinjyuku-ku, Tokyo 160-0022
TSUKIKAGEYA Street-style Yukata
The featured brand is “Tsukikageya.” A yukata is the name of a kimono worn in the summer. This brand's Yukata are completely authentic, made by artisans using traditional tailoring and dyeing methods even though they look POP and modern. Although the world of Kimono and Yukata are filled with rules and restrictions, this brand shows the free-wheeling side of these traditional robes. Address: 1B YoyogikouenQbldg., 1-9-19 Tomigaya, Shibuya-ku Tokyo 151-0063
Grimoire Vintage fairy tale
Styles in Tokyo come and go very quickly, and Grimoire was born when a vintage trend called “Forest Girl” was very popular. Grimoire's particular vision of vintage style has survived by following the trends and evolving with them. This brand is a boutique that carries a curation of authentic vintage clothing bought in Europe, and then mixing it with popular Tokyo trends. Address: (Grimoire Almadel) 1-17-3 Jinnan, Shibuya-ku, Tokyo 150-0041
NUDE N' RUDE Japanese Gothic
Representing it today is the shop called “NUDE N'RUDE.” Japanese gothic styles are particular for being cute but mature, and elegant but playful. An orthodox Japanese Gothic Style has elements of steampunk and dark fantasy that are popular in Tokyo today. Although Japanese street style is thought of being just fluffy and sweet, this version of Goth is meant to be strong and elegant. Address: Fuji Bildg. 2F, 1-3-2 Jinnan, Shibuya-ku, Tokyo 150-0041
d.i.a. Shibuya Gal
Representing it today is the brand “d.i.a.” The shibuya Gal, or “gyaru” style is one of the longest ever running in Tokyo, and has gone through many evolutions since it first appeared in the 90s. Address: Shibuya 109, 2-29-1 Dougenzaka, Shibuya-ku, Tokyo 150-0043
M.Y.O.B NYC A new side of Harajuku, the cool “Future Asian” style. The featured brand is “M.Y.O.B NYC” which is the main purveyor of the new style. MYOB stands for “Mind Your Own Business” and two Japanese girls launched this brand while living in New York a few years ago. The brand's designs are mostly black and white with Asian design elements from India and the middle east thrown in, mixed with a sporty taste. Address: La Foret Harajuku 4F 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001
6%DOKIDOKI Kawaii Anarchy
“6%DOKIDOKI” is a leading brand in Harajuku, representing the well-known side of “Kawaii Fashion.” Their concept is “Sensational Kawaii” seen with acid-colors and toy box accessories. Many fans of 6%DOKIDOKI love Decora-style, which piles on colorful accessories and layers for a chaotic decorated look. Address: 2F, TX101bldg., 4-28-16, Jinguumae, Shibuya-ku, Tokyo 150-0001
HAYATOCHIRI Neo Street Style
This is where some of Tokyo's most hardcore fringe fashion can be found, filled with one of a kind items made by young designers in Tokyo. It mixes cyber, hip-hop, cosplay, gyaru and vintage styles for a truly unique look. Just as Harajuku was cooling down, this new style has fired it up again! Address: 3-4-11 Koenji-kita, Suginami-ku, Tokyo 166-0002
Sebastian Masuda Japanese artist. He is one of the first pioneer-like figures who leads the Kawaii Culture. He became worldly known for his work as an art director in the Music Video with KyaryPamyuPamyu, “Pon Pon Pon.” Not only is he involved with fashion, but also with plays, movies, and arts that involve anything to do with Kawaii. Last year his first exhibition in NY ended in sucess. He is recently known for his art project called “Time after Time Capsule” which was held in Miami and NY.
Patricia Field American costume designer and a stylist. She was in charge of costumes in the popular drama series, “Sex and the City.” The gorgeous and unique styled fashion of Carrie Bradshaw has captured the hearts of women around the world, and became famous. Also she was in charge of costumes in the movie “The Devil Wears Prada” and was nominated in the Academy Award's Costume Design Award.
Valerie Fahnestock Steele She is the professor at New York State Fashion Institute of Technology, FIT in the U.S. and also curator and director of The Museum at the Fashion Institute of Technology, MFIT. She does research on history of fashion. She has a big influence in the American fashion world and was featured on “Washington Post” and noted as one of “fashion’s brainiest women.” Also on “New York Daily News”she was mentioned as one of the “Fashion’s 50 Most Powerful” figures.
Aaron Grenia Currently residing in NY, U.S. He is the popular hairstylist who has done styling for famous brands such as Dolce and Gabana and Marc Jacobs. Although it was his first time with Tokyo Street Fashion, he created unique hairstyles with his exquisite talents, and pleased the crowd in this fashion show.
Kotoko Taguchi A makeup artist. Born in Japan, and residing in NY. Not only in Japan, but she has done makeup for advertisements and runways in the West and Asian countries and resides in NY since 2009. From her work experiences with celebrities such as Yoko Ono and Quentin Tarantino, she has a salon in East Village, NY, and works as free-lance. This time she pleased the crowd by exquisitely completing the Tokyo Street Fashion makeup, which is considered to be challenging even for professionals.
Natsuki Watanabe A beautician. She works in a salon in Omotesando. She likes to wear things that no one has ever seen before by making clothes by herself.
Kulo A model. He likes to visit used clothes stores in Harajuku, Shibuya and Omotesando. His preference is “black” to match with his hair color and clothing.