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EPISODE SUMMARY

Episode #24Kawaii for every body
A change has come in Japanese fashion trend that has slender style as its mainstream! Now in Japan, fashion for Pocchari san (chubby girls) are really hot! So this episode will be all about the trend of “Pocchari Kawaii” (chubby cute), aka “Pocha Kawa”! We will introduce fashion magazine and shops exclusively for Pocchari girls, and also special makeover project and hairstyle tutorial… This is going to be a special episode for “Poccha Kawa” trend! [UTC]
May 31, Sat. 15:10/21:10
June 1, Sun. 3:10/9:10
[JST]
June 1, Sun. 0:10/6:10/12:10/18:10
Episode #01
Shooting Locations
  • Marui Model

    Marui Model The shop we visited for the event of Poccha Kawa fashion magazine. They have various kinds of fashion items for plus size girls. Address: 4F, Kitasenju Marui 3-92 Senju, Adachi-ku, Tokyo 120-8501
    Phone: +81-3-5244-0101

  • CLOVER SHOP

    CLOVER SHOP The shop visited for the research on Poccha Kawa fashion market. It’s one of the representatives for Japanese traditional department store, known for its various prices and sizes for clothes. Address: 3F, Isetan Shinjuku 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
    Phone: +81-3-3352-1111

  • PUNYUS SHIBUYA109

    PUNYUS SHIBUYA109 The shop visited for the research on Poccha Kawa fashion market. This is the first shop produced by Naomi Watanabe, Japanese popular Pocchari comedian/TV personality. Address: B2F, SHIBUYA109 2-29-1 Dougenzaka,Shibuya-ku, Tokyo 150-0043
    Phone: +81-3-3477-5045

  • FIG & VIPER LAFORET HARAJUKU

    FIG & VIPER LAFORET HARAJUKU The shop visited for the makeover project. They have various edgy items in store, with the taste of Harajuku-kei fashion. Address: 4F, Laforet HARAJUKU 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-3746-1010

  • SPINNS Takeshita ST

    SPINNS Takeshita ST The shop visited for the makeover project. The shop you can get casual items, mainly of Harajuku-kei, with reasonable prices. Address: 2F, CUTE CUBE HARAJUKU 1-7-1 Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-6447-2016

  • DR.MARTENS@AOYAMA

    DR.MARTENS@AOYAMA The shop visited for the makeover project. This is the first company store of the world’s most famous shoes brand in Japan. Address: 5-51-6 Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-6427-2030

  • LIME STONE Ooimachi

    LIME STONE Ooimachi The shop visited for the makeover project. The half of the shop was dedicated for the items for Pocchari san. They have lots of trendy items with reasonable prices. Address: 2F, Ito Yokado Ooimachi 1-3-6 Ooi, Shinagawa-ku, Tokyo 140-0014
    Phone: +81-3-5718-9231

  • SANKAKU

    SANKAKU The shop visited for the shooting of Chiakichi san for Tokyo Photobook. They have mainly American used clothes. Address: 1F, KOHSAKA Bldg. 3-25-10 Jingumae, Shibuya-ku, Tokyo 150-0001
    Phone: +81-3-6721-1995

Kawaii Tutorial
  • Poccha Kawai makeup tutorial Goto Seina

    Poccha Kawai makeup tutorial
    Goto Seina
    Seina Goto is a popular magazine model for the magazine exclusively for Pocchari san! This time she’s going to teach us recommended makeup for Pocchari san!

Kawaii Around The World
  • Kawaii in London

    Here comes a video message from “Team North East Lolita,” leaded by Louise from UK. They told us why they were interested in Poccha Kawa fashion and how they like it, and also their idea of “body positivity.”

Studio Decoration
  • Rie Katayama

    Rie Katayama Creator of Needle Felting Deco with a motto “the space full of warm feeling and smiles makes your heart and body happy.”

Tokyo Photo Book
  • Chiakichi

    Chiakichi Shop staff/buyer of SANKAKU, the used clothes shop in Harajuku.

  • Mito Natsume

    Mito Natsume Popular magazine model for various Harajuku-kei fashion magazines.

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