Stop watching TV!! Put your phone away!! Stop playing video games!!! More and more parents around the world are ever more concerned that their children are glued to their screens, and have forgotten what it’s like to play outside, in the natural world. Project Wild Thing is the antidote. A documentary that is wildly unusual–because it is very, very funny. Instead of interviewing experts and monitoring children’s brains, film-maker David Bond decides he will market an alternative product to all those screens and games and apps. His product: Nature. So he appoints himself the Marketing Director for Nature–and takes off on a witty, surprising narrative. There is passion, humor, terrific casting of kids, experts, and collaborators on his campaign–and a willingness to wear a squirrel costume when necessary. The film is thought-provoking–about child-rearing, technology, and media. There are clever graphics, nostalgic memories and a little girl who kisses a frog. Every viewer, of any age, will be educated and entertained by Project Wild Thing.