In the JAPAN PRIZE 2010 , 409 entries were entered in total from 226 organizations in 64 countries & regions.

This prize shall be bestowed on the most outstanding work amongst all of the Audiovisual entries, which, in the view of the judges, excels in its ability to educate, in its pertinence to the requirements of the times, and in its contribution to educational broadcasting.
Title Cosmic Code Breakers: The Secrets of Prime Numbers
Country Japan
Organization Japan Broadcasting Corporation (NHK)

There are five categories in the Audiovisual Division, and the best work is selected from each category. The winning producer was awarded a trophy at the Awards Ceremony.
Title The Show with the Elephant 131
Country Germany
Organization WestdeutscherRundfunk (WDR)
Title Discover Science: Let's see the speed of sound
Country Japan/Qatar
Organization NHK, NHK Educational Corporation and Al Jazeera Children's Channel
Title Syrian School
Country United Kingdom
Organization Open University Worldwide
Title Cosmic Code Breakers: The Secrets of Prime Numbers
Country Japan
Organization Japan Broadcasting Corporation (NHK)
Title Tying Your Own Shoes
Country Canada
Organization National Film Board of Canada (NFB)

The following prizes were awarded to productions judged to excel in a particular area from among all entries in the Audiovisual Division regardless of category.
An excellent audiovisual non-linear content exhibiting innovative use of its media characteristics
Title WDR Klangkiste(Soundbox)
Country Germany
Organization Feed Me
An excellent linear content that educates/enlightens people using traditional audiovisual techniques
Title American Experience: Earth Days
Country United States
Organization WGBH Educational Foundation,
Title Busting the Berlin Wall: Episode 2-Fall
Country Germany
Organization ZweitesDeutschesFernsehen(ZDF)
Title Involve Me-Yemeserach
Country Ethiopia
Organization Whiz Kids Workshop (WKW)

An outstanding proposal for an educational TV program.
Title BREASTS TORTURING
Country Cameroon
Organization Africa JapanHouse Center (AJH)

An excellent proposal for a TV program, which promotes literacy and language education and contributes to development of basic education in an entrant? county/region.
Title The Light of Life (BatiGhar)
Country Bangladesh
Organization Dhrupad Communication-Media for Education and Development