Zoom is a daily interactive television series and Web site with content created by kids, for kids. The programme inspires children to use the Web site to try out featured ideas that are reflected onto the programme. Children's idea stored on the site is accessible to all for better learning and further development. Since its launch in 1999, the site received over 3 million emails from children.
Jury Comments
The moment children enter this site the magical display of colors and sounds guides them through a world of learning, craftily disguised by entertaining games and exciting experiments. Both website and television program make creative use of shared content and, for those using the site, the sense of being part of the television show is strong. The constant surprises ensure that children remain active and engaged throughout and parents and care-givers can choose to watch in envy or join in the fun.