Children who call the program sing folk songs along with a young male host. Children all over the country make drawings of "musimouse", a cartoon character, and transmit the drawings to the program through mail, fax or e-mail. Some drawings are chosen for presentation on the program. Through live interaction via telephone, a viewer tells the host what colors to use to color in a drawing of musimouse.

The jury was impressed by the level of interactivity achieved on a clearly very low budget, and by the warm and welcoming atmosphere created by the two presenters in the studio.