50 Years of NHK Television

Richer Cultural Values

Supporting democracy, freedom and diversity

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The key contemporary medium
Broadcasting continues to be the vital information medium in modern society and culture. Television in particular has become an indispensable source of reliable news and diverse programming.

A global perspective
The key advantage of broadcasting is that events can be transmitted and seen by viewers as they unfold, so that information can be shared by people regardless of where they are. In the 21st century, our world is facing many complex issues. Seeking to cultivate a truly global perspective, NHK will continue serving as a bridge between individuals and cultures.

NHK as a program-producing organization
In addition to its role as a broadcaster, NHK is an organization of program makers whose aim is to enrich people's lives and minds. NHK's missions are:
To protect life and property in emergencies
To advance culture and welfare
To assist in the healthy development of the young


An essential expression of culture
Broadcasting is crucial to contemporary culture, making an impact both directly and indirectly on the way people think and live.
It is often said that each country's TV is its public face, the primary means by which its life and culture can be understood. NHK aims to present first-class television programs that reflect Japan, and that Japan can be proud of.

What is audio-visual culture?
The audio-visual culture of the 20th century started from the ability to document the world in a realistic manner. As technological developments in image reproduction and long distance transmission were enhanced, it became possible not only to document the external world but also to present and promote interplay between the external world and our inner world, and the realm of the imagination.
Audio-visual culture thus has an important psychological dimension. Mankind today has access to a social space that far exceeds the immediate reality of individuals, and that embraces virtual and spiritual worlds as well as everyday reality.
The challenge for NHK today is to determine what new developments this image culture will bring in the 21st century, the age of Hi-Vision and digital broadcasting.

 sharing culture
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