The key contemporary medium
Broadcasting continues to be the vital
information medium in modern society and culture. Television in particular
has become an indispensable source of reliable news and diverse programming.
A global perspective
The key advantage of broadcasting is that
events can be transmitted and seen by viewers as they unfold, so that
information can be shared by people regardless of where they are. In
the 21st century, our world is facing many complex issues. Seeking to
cultivate a truly global perspective, NHK will continue serving as a
bridge between individuals and cultures.
NHK as a program-producing organization
In addition to its role as a broadcaster,
NHK is an organization of program makers whose aim is to enrich people's
lives and minds. NHK's missions are:
To protect life and property in emergencies
To advance culture and welfare
To assist in the healthy development of
An essential expression of culture
Broadcasting is crucial to contemporary
culture, making an impact both directly and indirectly on the way people
think and live.
It is often said that each country's TV
is its public face, the primary means by which its life and culture
can be understood. NHK aims to present first-class television programs
that reflect Japan, and that Japan can be proud of.
|What is audio-visual
The audio-visual culture of the 20th century started from the ability
to document the world in a realistic manner. As technological developments
in image reproduction and long distance transmission were enhanced,
it became possible not only to document the external world but also
to present and promote interplay between the external world and
our inner world, and the realm of the imagination.
Audio-visual culture thus has an important psychological dimension.
Mankind today has access to a social space that far exceeds the
immediate reality of individuals, and that embraces virtual and
spiritual worlds as well as everyday reality.
The challenge for NHK today is to determine what new developments
this image culture will bring in the 21st century, the age of Hi-Vision
and digital broadcasting.