A truly public service
Modern telecommunications networks are
helping to bring societies throughout the world closer together than
ever before. Electronic media, especially television, have become essential
tools in our lives, supporting a wide range of activities through the
transmission of information.
NHK is a public broadcaster sponsored by
the public in the form of receiving fees. Therefore, as the broadcaster
of and for the people, it is NHK's duty to transmit reliable and valuable
information to the public in an accessible and people-friendly wayanywhere
and at any time.
The work of the media makes an important
contribution to the lives of individuals, to political and economic
activities, and to society and culture in general.
The free exchange of news and audio-visual
materials on the basis of sound journalism is a key feature of a democratic
society, and as much a part of life as the air we breathe. It is a lifeline
that underpins the modern democratic lifestyle.
Striving for accuracy
The events of 9/11 in the United States
have deepened a sense of uncertainty in modern societies. There is global
concern over our political, economic, social and cultural future. Japan
itself has still to find a way out of its current economic crisis.
As such, the provision of accurate and reliable
information has become more important than ever before.
Dependable in an emergency
Japan is susceptible to typhoons, earthquakes
and other natural disasters that threaten human life. NHK's mission
is to help protect lives and property through broadcasting. NHK is determined
to be a dependable broadcaster in any future emergency.
Before the age of broadcasting, it was difficult or impossible for
people to secure information about the world beyond the area where
they lived. Two key inventions since the 19th century, first the
telephone and then television, have completely changed that situation.
Today it is possible to see and hear what is happening even in places
that are far away.
Mankind has always had the dream not only of recording what goes
on in the real world, but also of creating new worlds by rearranging
pictures and sounds into symbols and stories. The information media
offer new ways to realize that dream, and are steadily creating
a rich audio-visual culture.