Local roots
Since TV broadcasting began in 1953, NHK
has been striving to promote local broadcasting as a public broadcaster
with a firm base in each region. The first slots for local programs
were established in the hours from 7:00 and 10:00 p.m. in 1959.
In 1963, a morning slot for local news was
added, and reporters and producers were dispatched to stations throughout
Japan to form the foundation of a national network of news and program
production.
The full potential of this national network
was demonstrated by news programs like Studio
102.
Since the late 1960's, local stations have
set an excellent standard for local news and programs by pursuing such
stories as the campaign to eradicate polio (Hokkaido), the cause of
the mysterious "itai-itai" disease (Fukui), and the anti-nuclear
movement (Hiroshima).
Half-hour local programs
In April 1972, NHK General TV added a once-a-week
30-minute time slot to the existing weekday morning and midday 15-minute
news slots. The plan was to give local stations total freedom to choose
their own content and time slot for the program, but in 1973 the half-hour
local program was shifted to the golden hour (prime time) from 7:30
to 8:00 on Thursday evenings, except in the Kanto and Tohoku regions.
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Tailored
to needs
Then in April 1976, an evening local magazine
show was started from 6:40 to 7:00 p.m. In Tokyo, for example, it was
known as News Center 6:40. The evening
local programming schedule has gradually expanded; the local block now
starts at 5:05 (3:05 in Hokkaido), and lasts from two to four hours
until the national news at 7:00 p.m.
With its potential for finely tailored programming,
digital broadcasting promises to enable local news and programming to
match local needs more closely than ever.
Bringing the world to every home
The original magic of television was its
ability to bring distant places and things to living room screens. Japanese
viewers, as citizens of an island nation, have demonstrated a particular
thirst for knowledge and images of places beyond Japan's shores.
Soon after the Second World War, NHK was
already dispatching reporters abroad to cover important events in a
timely fashion. Foreign correspondents were stationed in Paris in 1952,
and New York the following year. In 1956, General Bureaus were established
in Europe and the United States to beef up international coverage. In
1959, Overseas Report: The African Continent
went to air, the first product of a long-term assignment undertaken
abroad by a team dispatched specifically for that purpose. The same
approach later produced Southeast Asia
(March to May 1960), Latin America
(July to September 1960) and The Middle East
(October 1960 to January 1961). Serving as a window on the world, these
programs also incorporated emergency coverage as the situation demanded,
weaving in aspects of current affairs as they introduced viewers to
the history, culture, politics, economy and natural wonders of many
nations.
NHK as an international news resource for
all of Asia
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