Comments from the Top (NHK President)

Summary of Press Conference (February, 2021)

  • On the ‘Shingata Corona Inochi o Mamoru Kodo o (New Coronavirus – Actions to Protect Lives)’ campaign

    (Comments by MAEDA Terunobu, President)

    First, I would like to talk about the ‘Shingata Corona Inochi o Mamoru Kodo o (New Coronavirus – Actions to Protect Lives)’ campaign. The threat from the new coronavirus continues. The state of emergency in 10 prefectures has been extended until March. In order to prevent more loss of precious lives, we all need to change our behaviors. In these difficult times, we are running a new campaign on the theme of ‘New Coronavirus – Actions to Protect Lives’.
    As a public service media organization, we will deliver a variety of messages, such as calls for actions to protect lives and the dangers of the virus that only people who have experienced infection can talk about through mini-programs and internet content.
    What actions should be taken to prevent the spread of infections? The answers to this kind of straightforward question and other information will be delivered on various programs all through the day, including “Ohayo Nippon (Good Morning Japan)”, “Asaichi” and “Close-Up Gendai + (Plus)”.
    We will continue to listen to the voices of our viewers and send out information that will lead to ‘Actions to Protect Lives’.

  • On the next stage of the SDGs campaign ‘Mirai e 17 Action (For the Future – 17 Actions)’

    (Comments by MAEDA Terunobu)

    As announced at the previous press conference, we have begun the SDGs campaign ‘Mirai e 17 Action (For the Future – 17 Actions)’ in January. SDGs are the 17 Sustainable Development Goals adopted by member states of the United Nations. From the new fiscal year, new regular programs will be launched along with other initiatives to further advance the campaign. And in December last year, NHK joined the UN’s SDG Media Compact. As a public service media organization, we will continue to work all year round on initiatives related to the SDGs in order to protect people’s lives and livelihoods and to realize a sustainable society.

    (Comments by the project manager)

    The ‘Chikyu no Mirai (The Future of the Earth)’ project was launched in January to promote thinking about the environment. In February, various SDG initiatives that are familiar to us will be covered in documentary form on “Mirai e 17 Action TV”. In addition, two other programs “Tensai Terebi Kun, hello (Genius TV Kid, hello)” and “Chiko-chan ni Shikarareru! (Don’t Sleep Through Life!)” will collaborate to help viewers learn about the SDGs in an enjoyable way.
    From the beginning of the new fiscal year in April, the next stage of the campaign will begin with the start of new regular programs on General TV and Educational TV. “MIRAI (Future) Switch” on General TV will present ideas and initiatives on ‘switches to change our behavior and awareness’ to create a society where everyone can live comfortably. An SDGs program series “Hirogare! Irotori-dori (Be Colorful for the World!)” will launch on Educational TV. Different programs to help children face social issues and find solutions will be broadcast each week. And in May, programs such as “Darwin ga Kita (Darwin’s Amazing Animals)” will be broadcast on the themes of biological diversity and nature. Other themes including gender, welfare, peace and the environment will be covered throughout the year. In November when the UN Climate Change Conference will be held, a wide range of special feature programs related to SDGs are scheduled for broadcast. And the ‘Mirai e 17 Action’ theme song will be sung by YAMASHITA Tatsuro. Yamashita’s ‘Phoenix’ was the main theme song for a series of NHK programs on the environment broadcast from 2003 to 2005. For the launch of the NHK SDGs campaign, Yamashita will create a new arrangement for ‘Phoenix’ after 18 years.

  • On the ‘8K Bunkazai (Cultural Properties in 8K) Project’

    (Comments by MAEDA Terunobu)

    NHK is collaborating with the Tokyo National Museum on researching the use of 8K technology to provide new ways to enjoy and appreciate cultural properties. We are aiming to deepen interest and familiarity with cultural properties while looking for new forms of exhibitions and appreciation. This is also an effort to record Japan’s historic cultural properties and preserve them for the future. We hope this will be an example of how NHK can contribute to society by utilizing its technology.

    (Comments from the project manager)

    We have started a research project with the Tokyo National Museum to explore new ways of appreciating and enjoying cultural properties using cutting edge video technology such as 8K, so that people can experience them more closely and deepen their interest in them. The project is called ‘Cultural Properties in 8K Project’. Valuable cultural properties held by the Tokyo National Museum and elsewhere are precisely measured using 3D scanners and shot in ultra-high definition video. We use the data to create ultra-high definition 3D CG versions. Making 3D CGs of the cultural properties allows them to be viewed in various ways, from any angle and at any size. In addition, by using 8K displays and technologies such as the use of VR and AR, people will be able to enjoy different viewing experiences from that of seeing actual exhibits. The results of this project can be seen on the “Mita Koto no Nai Bunkazai (Fresh Encounters with our Cultural Heritage)” program to be broadcast in March. In the midst of the pandemic, the world’s museums and art galleries are searching for new ways for people to enjoy their exhibits. And through this research project, we would like to explore new ways of appreciating cultural properties in which anyone can enjoy them anytime and anywhere by taking advantage of the characteristics of 8K.