NHK ONLINE ENGLISH

NHK ONLINE ENGLISH

NHK President

president

Summary of Press Conference (January, 2016)

  • On the New Year

    (Comments by Katsuto Momii, President)

    I wish everyone a Happy New Year. In my New Year's greeting to our staff, I said that, "In order for this year to be one when NHK makes a great leap forward, I want it to be, 'A Year of Challenge and Reform.'" I want to talk now about the concrete measures that will be implemented.
    The first measure is the strengthening of our reporting and production capabilities. The kind of trustworthy, appealing programming that only NHK can produce is our 'lifeblood'. I want us to reevaluate the way we produce and edit programs so that they will be enjoyed by an even wider age range, and viewers will say, "It's a new NHK!" The five-year mark since the Great East Japan Earthquake is approaching in March. Initiatives to continue enhancing our broadcasts which protect viewers and their livelihoods, including coverage of the challenges in recovery from the 2011 disasters will be implemented.
    The second measure is with regard to 4K and 8K. Following the national plan, we want to begin test broadcasts of both 4K and 8K. This will be the first step for viewers to be able to enjoy ultra-high quality broadcasts at the Tokyo 2020 Olympic and Paralympic Games. This summer's Rio de Janeiro Olympic Games will see 8K live-broadcasts, and preparations are moving forward for all of the NHK stations around Japan to have 8K receivers in place so that everyone can experience watching it.
    The third measure is full utilization of the Internet. As we move toward the era of content being enjoyed anytime, anywhere and on any device, this year test simultaneous television and Internet broadcasts will take place. The All-Japan Rugby Football Championship will be used for a test broadcast on the 31st of this month.
    The fourth measure is the strengthening of international broadcasting. We plan initiatives to raise awareness of NHK WORLD TV, which is aimed at foreign viewers, as a global media outlet, and to take proactive steps to broadcast information about Japan and show the attractiveness of its regions.
    The fifth measure is to reach our business performance goals. In order to achieve our targets of '80% payment rate' of receiving fees and '50% of viewers signing satellite broadcast contracts' at the end of fiscal 2017, we will continue making the utmost efforts to move forward with our 'business performance reform' and 'Target 80' initiatives.
    The sixth measure is rebuilding the NHK Broadcasting Center in Shibuya, Tokyo. Looking toward the future of broadcasting, we will continue to examine the kind of functionality and scale we need for the new center, and produce a basic construction plan this summer.
    The seventh measure is reform of the NHK group. In order to most effectively redeploy NHK's management resources, we will reform the group in line with the slogan 'an organization that pursues the optimal in creativity and efficiency.'
    The theme song from the morning serial drama "Asa ga Kita (Asa- Morning has come)" that compares the journey of life to the flight of a paper airplane, "365-nichi no Kami Hikouki (365-day Paper Airplane)" contains the lines, "More than the distance you fly, it's how you fly and where you fly to that is most important," which I am very fond of. As I approach the third year since I was appointed president of NHK, I want to put all my effort into my work and fly forward like a paper airplane being blown on the wind, in the manner of the lead character 'Asa' in the morning serial drama. This year, in the 'year of challenge and reform,' as NHK faces the era of the convergence of broadcasting and communication, as it builds the foundations to progress in its role as a 'Public Media' – this is the resolution in my New Year's greeting.

  • On major programs for the year end and New Year

    (Comments by Katsuto Momii)

    The presenters for the 66th Kohaku Utagassen (Red and White Song Contest) Haruka Ayase and Yoshihiko Inohara, had a very smooth chemistry, and the assured manner and language of the MC Tetsuko Kuroyanagi, created a great buzz in the venue. The various powerful performances of the 52 groups and singers that appeared made for an exciting program for viewers, I think. The viewing figures for the first half of the program were 34.8% in the Kanto region and 36.8% in Kansai, while for the second half, they were 39.2% in Kanto and 43% in Kansai, so I believe a wide age range, including young people, enjoyed the program.
    The NHK Special "Dai-Yosoku! 2016 Sekai wa Ko Naru (The Big Predictions! How the World Will Be in 2016) program that was broadcast on New Year's Day examined a range of global problems, with newscaster Kensuke Okoshi reporting from the frontline. Taking a deep look at the issues facing the world today, I think this was a very appropriate program with which to begin the New Year.
    On January 2nd, the special collaboration program between "Buratamori" and "Tsurube no Kazoku ni Kanpai (Tsurube's Toast to Families)" featured Tamori and Tsurube visiting the locations in Nagano prefecture of the Sunday night historical ‘Taiga’ drama "Sanada Maru" that will begin this month on the 10th, and interviewing local people in the individual style of their own programs. Masato Sakai, who plays the lead role in the "Sanada Maru" drama, was a guest on the program, where he learned about the history and traditions of the towns and met with the local people. I think this will make an enjoyable and appropriate program to start the New Year with.

  • On the broadcasts of the final qualifying games of the national soccer team for the Rio Olympics and the Australian Open Tennis Championships

    (Comments by Katsuto Momii)

    The final qualifying rounds for the Rio de Janeiro Olympics for the Japan women's national team “Nadeshiko Japan” will all be shown live on General TV. The men's national soccer team's qualifying games will all be shown on BS1. Meanwhile, the Australian Open Tennis Championships, one of the four Grand Slam tournaments, will be shown on General TV and Educational TV. As part of that, as many of Kei Nishikori's games as possible are scheduled to be broadcast live.

  • On the reopening of the NHK Museum of Broadcasting after renovations

    (Comments by Hikaru Doumoto, Executive Vice President)

    The NHK Museum of Broadcasting was closed for renovations to mark the 90th anniversary of the start of broadcasting, and will reopen on the 30th of this month. The displays have been renovated with a focus on exhibitions that allow visitors to enjoy direct experiences, and reorganized around themes. A new "8K Theater" exhibition will be opened to let visitors feel the day-by-day progress in the future of broadcasting.

  • On the 45th Program Production Technology Exhibition

    (Comments by Yasuto Hamada, Chief of Engineering)

    This event will take place at the NHK Broadcasting Center in Shibuya, Tokyo over the three-day period from the 7th to the 9th of February. It will give people an opportunity to 'see, touch, and find out' directly about equipment developed by NHK engineers across the country. The equipment draws on the ideas and know-how of the engineers at the front lines of program productions. The 28 displays will include a solar-powered remote-control camera, a camera that can film the invisible, poisonous volcanic gas, an ultra-high sensitivity camera that can shoot at depths of up 1,000 meters under the sea, and the world's first 8K (Super Hi-Vision) OB Van.

  • Q&A Session
    Q: On the wrongdoing of the NHK Integrated Technology Inc. employee
    A: (Comments by Katsuto Momii)
    Rather than wrongdoing, this was a criminal act, which is something that should never occur. Setting up various processes to protect against illegal practices is not difficult, but the important thing is to implement those processes properly. The fundamental problem is whether the people who should be carrying out verification are actually doing so or not in the appropriate fashion. Then it is a matter of how much pride people are taking in their work. As a member of NHK Group, everyone needs to be very conscious of that fact. It is not enough to simply take this wrongdoing seriously, we must earnestly consider how to stop this occurring again.