How Children Are Using and Learning with Television Broadcasts and Internet Videos

From a Web Panel Survey on Children’s Use of Media and Digital Learning Materials [Part I]

Published: May 1, 2024

Amid the dramatic change of media environment surrounding children, such as the dissemination of smartphones among them, this research project team conducted an extensive survey to study the whole picture of children’s media use, specifically what kinds of media and digital devices they use on a daily basis and how they utilize digital materials for learning at home. The authors present the results of the survey in three parts. This month’s report focuses on the basic media use by children, based mainly on the results of a web panel survey. Comparing real-time TV viewing and use of internet videos, the former is higher among the children in primary school and younger, but the presence of internet video becomes more prominent as the children grow older. And the internet videos’ presence is particularly notable in terms of the increased use of video streaming services and the longer time spent watching them. Children’ independent use of smartphones facilitates the use of social media, games, and many other digital services, in addition to internet videos, but the timing of the penetration depends on each content, and some are used not via smartphones. Furthermore, the survey finds that TV viewing is often enjoyed with the family and that parents also perceive it as such. While the survey shows the deep penetration of digital services into children’s daily lives, television’s distinctive features and roles were also indicated.

The NHK Monthly Report on Broadcast Research

The Research Project Team for the Study of "Children's Use of Media and Digital Learning Materials"
Masashi FUNAKOSHI / Mai NAMIKI / Mari TSUIHIJI

in Japanese