August 2011
From a Demonstration Experiment of “teleda” – a TV Review SNS Site (Part I)
Ritsu Yonekura / Masaru Miyazaki / Narichika Hamaguchi
VOD-type services operated by broadcasters are vigorously growing, driven by the further speared of the Internet. By adding an element of SNS to an VOD service, communication, or public forum, via TV programs can be created on the Internet sphere. It may further lead to the expansion and invigoration of “social medianess,” which broadcasting media possess by nature, by best utilized the characteristics of the Internet.
With this in mind, the NHK Broadcasting Culture Resaerch Institute has constructed a test website “teleda,” where users can view broadcast pograms on the Internet and exchange their opinions and impression of the content and has been carrying out demonstration experiments. In the August and September issues, the authors report the outcome of an experiment and future possibilities and challenges of this attempt. This August article covers the outline of the experiment and findings from the first analyses.
Analyses of user survey and logs (record of views and posts) can be summarized as follows.